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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Branded Buzz: How Pamplin Media highlights amazing kids
In this week's Branded Buzz, we hear from Brian Monihan, Vice President of Pamplin Media Group, who talks about the success of the...

Liz Hayes
Sep 15, 20211 min read


Branded Buzz: Sponsors to target in October
This week's Branded Buzz features a sampling of content headlines from The Branded Content Project's ten lifestyle series: Active Aging,...

Liz Hayes
Sep 8, 20212 min read


Lock in Q4 sales with October content marketing ideas
October brings a host of opportunities to connect with local advertisers and brands who want to get behind premium content covering a...

The Branded Content Project
Sep 8, 20212 min read


Pamplin Media Group generates $210,000 after The Storyteller Solution from TBCP and E&P Magazine
As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...

Liz Hayes
Sep 3, 20213 min read


Branded Buzz: SMBs to increase content marketing spending
In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...

Liz Hayes
Sep 1, 20211 min read


Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices
As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

Liz Hayes
Aug 26, 20218 min read


Branded Buzz: Finish the Content Marketing Sales Year Strong
In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...

Liz Hayes
Aug 25, 20212 min read


Branded Buzz: The power of local media to advertisers
If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...

Liz Hayes
Aug 18, 20211 min read


Branded Buzz: A branded content success story
The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...

Liz Hayes
Aug 11, 20212 min read


The Storyteller Solution: A webinar and turnkey sales opportunity for your company
As a local media outlet, you know the power of your audience is what will help advertisers get their message across. To emphasize this,...
Julia Campbell
Aug 6, 20212 min read


Branded content video explainers educate local advertisers
We know it can be a challenge for sales reps to explain to clients and local advertisers what branded content is and why they need it for...

Liz Hayes
Aug 5, 20212 min read


Start thinking fall to secure new sponsors in September
Who doesn’t love September? The dog days of summer are winding down, the evenings are cooling off, the leaves are starting to change,...

The Branded Content Project
Aug 4, 20212 min read


The Branded Content Project introduces Custom 1 2 3
You asked for custom content solutions for local advertisers and The Branded Content Project is delivering! The Branded Content...

Liz Hayes
Aug 2, 20213 min read


Branded Buzz: Tips when creating a brand studio
We always recommend local media outlets create their own brand studio or agency to help local advertisers understand the power of content...

Liz Hayes
Jul 28, 20212 min read


Branded Buzz: Using calendar events to close sales
Recently a local media member working with The Branded Content Project shared a strategy they're using to try and close a deal with a...

Liz Hayes
Jul 21, 20211 min read


Driving revenue through content: best practices to make more money
The power yielded as a local media brand that is trusted, safe and always there for its audience to inform and engage can’t be...

The Branded Content Project
Jul 19, 20214 min read


Branded Buzz: Follow us on social
What's the latest in the world of branded content? What have we been up to and how can we best support local media in this realm? We...

Liz Hayes
Jun 29, 20211 min read


Secure new sponsors with engaging summer branded content
Dear Partners: Each month The Branded Content Project brings you four original, unique articles across 10 collections that are published...

The Branded Content Project
Jun 28, 20212 min read


Branded Buzz: Who to target in 2021
Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...

Liz Hayes
Jun 22, 20212 min read


Branded Buzz: Adding Promotions
This week's Branded Buzz focuses on the value of using promotions in your branded content strategy with tips from Liz Huff, director of...

Liz Hayes
Jun 15, 20212 min read
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