October brings a host of opportunities to connect with local advertisers and brands who want to get behind premium content covering a...

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...

In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...

As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...

If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...

The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. To emphasize this,...

We know it can be a challenge for sales reps to explain to clients and local advertisers what branded content is and why they need it for...

Who doesn’t love September? The dog days of summer are winding down, the evenings are cooling off, the leaves are starting to change,...

You asked for custom content solutions for local advertisers and The Branded Content Project is delivering! The Branded Content...

We always recommend local media outlets create their own brand studio or agency to help local advertisers understand the power of content...

Recently a local media member working with The Branded Content Project shared a strategy they're using to try and close a deal with a...

The power yielded as a local media brand that is trusted, safe and always there for its audience to inform and engage can’t be...

What's the latest in the world of branded content? What have we been up to and how can we best support local media in this realm? We...

Dear Partners: Each month The Branded Content Project brings you four original, unique articles across 10 collections that are published...

Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...

This week's Branded Buzz focuses on the value of using promotions in your branded content strategy with tips from Liz Huff, director of...

For the past seven years, Adweek has recognized the most fascinating and enviable creative professionals in its Creative 100 list. The...

There are no new ideas, but there are some great ones we need to reimagine, including integrating products and sponsors into compelling...