There are no new ideas, but there are some great ones we need to reimagine, including integrating products and sponsors into compelling...

The local media companies The Branded Content Project is working with are finding sales success with advertisers when combining our...

Summer 2021 is a time for optimism. After more than a year of living through a pandemic that changed life as we know it, the warmer days...

When's the last time you received a handwritten thank you card in the mail? Wouldn't it be lovely to bring back this trend? In this...

We've been dancing between the worlds of "church and state," the "good and evil sides of the business" and the difference between "Big-J...

This week's Branded Buzz focuses on helping your company grow by incentivizing your sales staff. We think sales incentives are a great...

Ninety percent of consumers say they want companies to tell them how they are supporting causes and making a difference. This is why...

We are incentivizing the incredible sellers from local media outlets with a great giveaway! The first four individuals to sell one of...

You’ve decided on a perfect client to present a branded content campaign. Now you need to make sure you present it in a way that will...

https://www.youtube.com/watch?v=bdjy6Re6p5Y How do you sell branded content? It’s not an easy question to answer. Even the basic...

Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...

As a local media outlet, you have the unique power to sell your trusted audience through branded content. The Branded Buzz explains the...

Over the past several months, the Branded Content Project has been working with more than a hundred local media outlets, helping them...

Many decisions need to be made before you roll out your publication’s branded content strategy. If you have measures in place from day...

Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...

Whether you have an established branded content studio or are just getting started - The Branded Content Project offers a unique and...

The Branded Content Project Revenue Calculator Drop in your markets, number of series sold and package pricing and take a peek at the...

Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...

Since initiating a pilot program in October followed by a full launch in January, local media outlets working with The Branded Content...