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  • Writer's pictureLiz Hayes

Branded content video explainers educate local advertisers

Updated: May 4, 2022

We know it can be a challenge for sales reps to explain to clients and local advertisers what branded content is and why they need it for their business. Therefore, we're making the whole process easier with our advertiser focused explainer videos!

The idea is for sellers to share these videos with their clients who they'd like to sell a content marketing package to. It's a great way to get in the door with a client and show them something that they need to be doing. It's just another way The Branded Content Project is helping local media generate new revenue.

There are three videos available to be downloaded and shared: What the Heck is Branded Content, Branded Content Statistics and Advertiser Testimonials. Check them out below!

You can download the videos here. We also have a second version of each video that is free of our logo and can be branded by your publication or content studio.

We already offer training for sellers via our Branded Badge Certificate Program, a free online video platform that takes less than an hour to complete. With our branded content explainer videos for advertisers, we hope to take some of the heavy lift off of sales reps so they can focus on the sale and providing a solution for their clients.

Content marketing is a growing field and The Branded Content Project is positioned to help all media companies expand their content strategy through turnkey solutions, training and sales support. Let's get you involved. Contact us at


The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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