Liz Hayes
Branded Buzz: Sales advice for the second half of 2022
On our last Big Branded call, Consultant Peter Lamb offered some great advice for sales representatives to take and run with as we head...
Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
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Track 1: Quiz 2
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Liz Hayes
- Feb 23
- 2 min
Branded Buzz: Nailing your next cold call
In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...
173 views0 comments
Liz Hayes
- Dec 1, 2021
- 1 min
Branded Buzz: Video Branded Content Process Tips
This week's Branded Buzz features Reggie Estrella, Creative Director for SKYLINE Studio, Southern California News Group’s content...
64 views0 comments
Liz Hayes
- Nov 3, 2021
- 2 min
Branded Buzz: When is branded content the right solution for a client?
Branded content can work for most advertisers, but there are certain times when content marketing is the perfect fit. When you have a...
109 views0 comments
Julia Campbell
- Oct 11, 2021
- 2 min
Flipping awesome sales advice in the Branded Buzz Flip Book
We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...
132 views0 comments
Liz Hayes
- Sep 29, 2021
- 1 min
Branded Buzz: 2021 Holiday shopping stats
In this week's Branded Buzz, we hear from Bob Smolik, director of research & category insights for Tribune Publishing Company, who...
26 views0 comments
Liz Hayes
- Sep 22, 2021
- 2 min
Branded Buzz: Holiday playbook for Q4 sales
This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your...
115 views0 comments
Liz Hayes
- Sep 15, 2021
- 1 min
Branded Buzz: How Pamplin Media highlights amazing kids
In this week's Branded Buzz, we hear from Brian Monihan, Vice President of Pamplin Media Group, who talks about the success of the...
25 views0 comments
Liz Hayes
- Sep 8, 2021
- 2 min
Branded Buzz: Sponsors to target in October
This week's Branded Buzz features a sampling of content headlines from The Branded Content Project's ten lifestyle series: Active Aging,...
22 views0 comments
Liz Hayes
- Sep 1, 2021
- 1 min
Branded Buzz: SMBs to increase content marketing spending
In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...
34 views0 comments
Liz Hayes
- Aug 25, 2021
- 2 min
Branded Buzz: Finish the Content Marketing Sales Year Strong
In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...
80 views0 comments
Liz Hayes
- Aug 18, 2021
- 1 min
Branded Buzz: The power of local media to advertisers
If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...
96 views0 comments
Liz Hayes
- Aug 11, 2021
- 2 min
Branded Buzz: A branded content success story
The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...
28 views0 comments
Liz Hayes
- Jul 28, 2021
- 2 min
Branded Buzz: Tips when creating a brand studio
We always recommend local media outlets create their own brand studio or agency to help local advertisers understand the power of content...
86 views0 comments
Liz Hayes
- Jul 21, 2021
- 1 min
Branded Buzz: Using calendar events to close sales
Recently a local media member working with The Branded Content Project shared a strategy they're using to try and close a deal with a...
13 views0 comments
Liz Hayes
- Jul 13, 2021
- 2 min
Branded Buzz: How much time you should spend prospecting
Exactly how much time should account executives spend prospecting each week? According to Peter Lamb, of Lamb Consulting, in order to...
138 views0 comments
Liz Hayes
- Jun 29, 2021
- 1 min
Branded Buzz: Follow us on social
What's the latest in the world of branded content? What have we been up to and how can we best support local media in this realm? We...
15 views0 comments
Liz Hayes
- Jun 22, 2021
- 2 min
Branded Buzz: Who to target in 2021
Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...
30 views0 comments
Liz Hayes
- Jun 15, 2021
- 2 min
Branded Buzz: Adding Promotions
This week's Branded Buzz focuses on the value of using promotions in your branded content strategy with tips from Liz Huff, director of...
23 views0 comments
Liz Hayes
- Jun 10, 2021
- 2 min
The Branded Buzz: Sponsored & Custom Content Combined
The local media companies The Branded Content Project is working with are finding sales success with advertisers when combining our...
73 views0 comments