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  • Writer's pictureLiz Hayes

Branded Buzz: Holiday playbook for Q4 sales

Updated: Sep 29, 2021

This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your media outlet set up for the upcoming holiday season with turnkey programs to bring Q4 incremental revenue.

We have incredible, seasonal, engaging content coming out over the next few months that you can place on your sites now. Our pitch-ready series are available for our members to use right away, as well as the sales tools you need to pitch, launch and close deals.

We want you to be ready to pitch any of our ten lifestyle series, and we're making it easy with our sales decks that you can fully customize to fit your property, market, budget and holiday programs.

Let your clients know you have unique sponsored programs designed for them! We recommend giving advertisers a specific timeline and launch date for the series you are pitching in order to get a quick response from them. You can include this in our handy prospecting email template that is available on our storefront.

The Branded Content Project will help you prepare for your qualified meetings with mockups, sales decks and all of the collateral you will need to feel ready and prepared to pitch. Spend the day sending emails to several potential clients and prospects - letting them know this is an exclusive program with the launch date. this will create scarcity and excitement.

A lot of your clients are busy during the holiday season and it's make or break for them, so it's crucial they stand out from their competition. If your client already has great content, you should use that to your advantage when securing a deal. You can distribute this content to your trusted, brand-safe audience - which they need to reach to increase their business.

If they don't have their own content, you can help create custom advertiser content from The Branded Content Project, in addition to our content series. Sponsorship of the series with custom content is the 1-2 punch that will help close these deals.

Download our Holiday Playbook below and share it with your staff to start selling in Q4! We are here to help you along the way. We are also sweetening the pot by giving away a $250 gift card to the first outlet that sells a 3-month minimum contract of The Entertainer series!

Holiday and Q4 PLAYBOOK
Download PDF • 19.02MB

Want to see The Branded Buzz in your inbox each week? Sign up here! Need more help or want access to our turnkey lifestyle series, Branded Badge Certificate training or one-on-one support? Contact us at


The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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