Press Releases

The Branded Content Project

Local publishers, Deloitte to create business content for diverse audiences

The collaboration, funded by Deloitte, aims to help sustain local media, and bring financial and business content and insight to local...

The Branded Content Project

The Meta Branded Content Project announces new funding to expand programs

$1 million investment will support boot camps, branded badge certificate programs and sales products for local media outlets New York,...

Liz Hayes

Branded Content Project announces BIPOC cohort participants

Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...

Liz Hayes

Branded Content Project Accounts $1M Milestone in Content Series Revenue for Local Media Outlets

Achievement signifies importance of branded content to digital advertising strategies; winners of BIPOC bootcamp also announced New York,...

Liz Hayes

Branded Content Project announces BIPOC cohort participants

Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...

Liz Hayes

Branded Content Project announces applications open for BIPOC publishers bootcamp

The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today...

Liz Hayes

Branded Content Project Releases Research on State of Content Marketing in 2020

Data by Borrell Associates shows that, in spite of challenging times, branded content remained steady NEW YORK, Oct. 27, 2020 – The...

Julia Campbell

Branded Content: A Win Win for Local Media

Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction