Audience Products

10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.

Track 1: Quiz 2

Track 1: Quiz 2

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    Branded content on the street: revenue themes and strategies
    Julia Campbell
    • Feb 16
    • 3 min

    Branded content on the street: revenue themes and strategies

    The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across ...
    104 views0 comments
    Branded Content Project launches OTT/CTV video product
    Liz Hayes
    • Feb 9
    • 3 min

    Branded Content Project launches OTT/CTV video product

    Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night m...
    185 views0 comments
    In a tough year, branded content was an effective revenue generator for local media
    Liz Hayes
    • Feb 1
    • 5 min

    In a tough year, branded content was an effective revenue generator for local media

    To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.
    414 views0 comments
    New York Amsterdam News Secures $100K Active Aging Sponsorship
    Liz Hayes
    • Jan 25
    • 3 min

    New York Amsterdam News Secures $100K Active Aging Sponsorship

    Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded c...
    252 views0 comments
    Branded Content Project announces applications open for BIPOC publishers bootcamp
    Liz Hayes
    • Jan 20
    • 4 min

    Branded Content Project announces applications open for BIPOC publishers bootcamp

    The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today ...
    285 views0 comments
    The powerful revenue potential of combining content and sales
    Julia Campbell
    • Jan 18
    • 2 min

    The powerful revenue potential of combining content and sales

    When it comes to branded content, it’s crucial that both sides of the building come together.
    105 views0 comments
    There is revenue under this tent! 5 ways to get involved with branded content
    Julia Campbell
    • Jan 11
    • 3 min

    There is revenue under this tent! 5 ways to get involved with branded content

    To start the year off, we'd like to offer five ways to get involved with branded content.
    88 views0 comments
    The Storytelling Soapbox: tackle these three things now
    Julia Campbell
    • Jan 3
    • 3 min

    The Storytelling Soapbox: tackle these three things now

    We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
    122 views0 comments
    Get your #brandedbadge!
    Julia Campbell
    • Dec 14, 2020
    • 2 min

    Get your #brandedbadge!

    Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies. Rang...
    291 views0 comments
    Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report
    liz9524
    • Dec 10, 2020
    • 2 min

    Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report

    The upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...
    62 views0 comments
    Frequently Asked Questions
    liz9524
    • Dec 9, 2020
    • 4 min

    Frequently Asked Questions

    Get answers to your questions about selling our products
    43 views0 comments
    Branded Content Project Releases Research on State of Content Marketing in 2020
    liz9524
    • Dec 8, 2020
    • 5 min

    Branded Content Project Releases Research on State of Content Marketing in 2020

    Data by Borrell Associates shows that, in spite of challenging times, branded content remained steady NEW YORK, Oct. 27, 2020 – The Brand...
    19 views0 comments
    The Branded Content Project Begins Premier Group Phase
    liz9524
    • Dec 7, 2020
    • 2 min

    The Branded Content Project Begins Premier Group Phase

    Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices
    15 views0 comments
    The Branded Content Project Calls For Publishers to Join Premier Group
    liz9524
    • Dec 6, 2020
    • 1 min

    The Branded Content Project Calls For Publishers to Join Premier Group

    In order to best serve the local media industry, The Branded Content Project is offering a unique opportunity for publishers who’d like t...
    6 views0 comments
    New INMA report explains why branded content fits today’s advertising moment
    Paul Smith
    • Oct 2, 2020
    • 3 min

    New INMA report explains why branded content fits today’s advertising moment

    DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by vir...
    0 views0 comments
    LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center
    Paul Smith
    • Sep 15, 2020
    • 3 min

    LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center

    New York, Sept. 15, 2020 – The Local Media Consortium and the Local Media Association, two of the local media industry’s most innovative ...
    43 views0 comments
    Branded Content Innovation Mission: Making the Aspirational Attainable
    Julia Campbell
    • Dec 31, 2019
    • 1 min

    Branded Content Innovation Mission: Making the Aspirational Attainable

    How significant can this revenue stream become for media organizations?
    6 views0 comments
    Branded Content: A Win Win for Local Media
    Julia Campbell
    • Aug 28, 2019
    • 4 min

    Branded Content: A Win Win for Local Media

    Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction
    16 views0 comments
    First Branded Content Project Study reveals one-third report profit margins over 50%
    Julia Campbell
    • Jun 11, 2019
    • 3 min

    First Branded Content Project Study reveals one-third report profit margins over 50%

    With one-third of respondents reporting margins over 50% and one-quarter seeing client retention rates over 80%
    5 views0 comments
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