Liz Hayes
5 Questions from The Meta Branded Content Project: Featuring Brand Ave. Studios
One of the best ways we learn about emerging trends and successful strategies in branded content are through the amazing local media...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
- Jan 10
- 1 min
January Big Branded Call to feature 2023 sales products & opportunities
We are eager to get 2023 off to the best start and are offering content sales products, custom content opportunities, and tons of...
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Liz Hayes
- Jan 9
- 2 min
$80M in revenue for Branded Content Project participants; details in our 2022 Impact Report
Since its inception, the Meta Branded Content Project participants have generated $80 million in new revenue through its sales products,...
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Liz Hayes
- Dec 19, 2022
- 3 min
Check out our 2023 sales products (cash incentives!) and get on the path to new revenue
We learned so much in 2022; most importantly, that content marketing is an effective form of advertising for brands and is a lucrative...
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Liz Hayes
- Dec 14, 2022
- 3 min
All the ways to earn more revenue through branded content
As we countdown the days to the new year, we're also counting down five ways we can help your media outlet grow revenue into 2023 and...
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Liz Hayes
- Dec 5, 2022
- 3 min
Help your local advertisers stand out with custom content
Our last Big Branded Call of the year was all about custom content and why it is an amazing advertising solution for local clients who...
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Liz Hayes
- Nov 18, 2022
- 2 min
All of the video sales bootcamp sessions in one post!
The final Branded Content Project bootcamp of the year was a resounding success, featuring more than a dozen coaches who brought their...
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Liz Hayes
- Nov 11, 2022
- 2 min
Branded Buzz: Video Tips For Social Media
Big brands understand how important social media video marketing is, but local advertisers should also take advantage of this massive...
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Liz Hayes
- Nov 8, 2022
- 1 min
Pitch Black's custom content success on the next Big Branded Call
November's Big Branded Call is going to be a great opportunity to learn about how to successfully present and sell custom content as a...
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Liz Hayes
- Nov 3, 2022
- 2 min
Close end-of-year sales with our holiday content playbook
The holiday season is quickly approaching, and it is our job to help our local advertisers with their end of year strategies. We want to...
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Liz Hayes
- Oct 31, 2022
- 4 min
Case Study: AL DIA's unique formula for success includes thinking outside the box
October's Big Branded Call was the perfect platform for Martin Alfaro ™️ and Alaitz Ruiz-Arteagoitia of AL DÍA News Media to show off...
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Liz Hayes
- Oct 24, 2022
- 2 min
Take our Q3 virtual sales bootcamp
The Meta Branded Content Project recently wrapped up a four-week sales bootcamp highlighting lucrative content sales strategies that will...
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Liz Hayes
- Oct 17, 2022
- 4 min
Case Study: Masthead Maine gets creative with branded content campaigns
The sales force at Masthead Maine was prudent to allow their local credit union client to open up about his passions. It led to an...
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The Branded Content Project
- Oct 12, 2022
- 1 min
Creative content revenue strategies on the next Big Branded Call
We are eager for this month's Big Branded Call featuring some of the most creative digital sales professionals we know from AL DÍA News...
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Liz Hayes
- Oct 10, 2022
- 1 min
Win more sales with upcoming video-focused sales bootcamp
Having an effective video marketing strategy as a local news organization is absolutely critical. We are here to help you create new...
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Liz Hayes
- Sep 29, 2022
- 1 min
Free holiday content series available for download
The leaves are just starting to change colors, but we are already thinking about the cooler days ahead and the festive holidays that come...
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Liz Hayes
- Sep 19, 2022
- 2 min
Branded Buzz: Climb the LADDER
In this week's Branded Buzz, we get golden advice from Peter Lamb, president of Lamb Consulting who explained why sales representatives...
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Liz Hayes
- Sep 7, 2022
- 2 min
Research: How local media organizations can help advertisers (Part 3 of 3)
We know that local advertisers are spending money on content marketing ($80 billion this year) and that two out of three SMBs are making...
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Liz Hayes
- Aug 30, 2022
- 2 min
Research: Video is local media's domain (Part 2 of 3)
Last week we learned all about which SMBs are using content marketing as a tool to connect meaningful storytelling with consumers (see...
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Liz Hayes
- Aug 22, 2022
- 2 min
Research: Why SMBs are using content marketing & other insights (Part 1 of 3)
Recently the Meta Branded Content Project sought out the experts from Borrell Associates for new research on content marketing in the...
89 views0 comments
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