Audience Products

10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.

Track 1: Quiz 2

Track 1: Quiz 2

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    Boost revenue with branded content advertiser videos
    Liz Hayes
    • May 16
    • 4 min

    Boost revenue with branded content advertiser videos

    A January 2022 report from Reportlinker shows that by 2026, video will account for an eye-popping 89% of all mobile data traffic....
    93 views0 comments
    Local businesses expect to make content marketing a bigger priority this year
    The Branded Content Project
    • May 9
    • 3 min

    Local businesses expect to make content marketing a bigger priority this year

    Meta Branded Content Project/Borrell Associates poll found content marketing even more appealing to businesses following Covid pandemic...
    114 views0 comments
    SMBs increase content marketing ad spending to $80B
    The Branded Content Project
    • May 9
    • 2 min

    SMBs increase content marketing ad spending to $80B

    Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...
    336 views0 comments
    The Philadelphia Inquirer shares successful strategy with ad-supported content hubs
    Liz Hayes
    • Apr 25
    • 4 min

    The Philadelphia Inquirer shares successful strategy with ad-supported content hubs

    For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...
    219 views0 comments
    Take our virtual cannabis-focused sales bootcamp for high revenue potential
    Liz Hayes
    • Apr 18
    • 5 min

    Take our virtual cannabis-focused sales bootcamp for high revenue potential

    The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...
    81 views0 comments
    Engaging summer content to present to local advertisers now
    The Branded Content Project
    • Apr 7
    • 2 min

    Engaging summer content to present to local advertisers now

    June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...
    65 views0 comments
    How to get started in commerce content
    Liz Hayes
    • Apr 4
    • 4 min

    How to get started in commerce content

    If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...
    111 views0 comments
    Missed the healthcare sales bootcamp? Catch up here!
    Liz Hayes
    • Mar 23
    • 5 min

    Missed the healthcare sales bootcamp? Catch up here!

    We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...
    112 views0 comments
    Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami
    Julia Campbell
    • Mar 22
    • 3 min

    Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami

    As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...
    84 views0 comments
    Sizzles, samples & examples to help promote your content studio
    Liz Hayes
    • Mar 7
    • 2 min

    Sizzles, samples & examples to help promote your content studio

    Sizzles A key component to successfully selling a branded content campaign is having the tools necessary to help you get your message...
    84 views0 comments
    Voyage into new opportunities with our latest series: Travel Time
    The Branded Content Project
    • Mar 3
    • 2 min

    Voyage into new opportunities with our latest series: Travel Time

    The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality,...
    164 views0 comments
    Learn about affiliate marketing opportunity on the Big Branded Call this month
    Liz Hayes
    • Mar 1
    • 1 min

    Learn about affiliate marketing opportunity on the Big Branded Call this month

    We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...
    92 views0 comments
    So you say you want to sell branded content? 3 things we've learned in 3 years
    Julia Campbell
    • Feb 28
    • 3 min

    So you say you want to sell branded content? 3 things we've learned in 3 years

    We've learned a lot in three years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
    117 views0 comments
    Branded Buzz: Nailing your next cold call
    Liz Hayes
    • Feb 23
    • 2 min

    Branded Buzz: Nailing your next cold call

    In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...
    156 views0 comments
    Upcoming spring content for your local advertisers to sponsor
    The Branded Content Project
    • Feb 17
    • 2 min

    Upcoming spring content for your local advertisers to sponsor

    Dear Partners: When it comes to sponsors, it’s no secret that one of the most critical elements to success is looking ahead. That means...
    20 views0 comments
    High revenue potential with cannabis-focused sales bootcamp
    Liz Hayes
    • Feb 14
    • 3 min

    High revenue potential with cannabis-focused sales bootcamp

    The Meta Branded Content Project is currently seeking applicants from local media companies to participate in our free, cannabis-focused...
    274 views0 comments
    Healthcare advertisers to target for branded content sponsorships this month
    The Branded Content Project
    • Feb 7
    • 2 min

    Healthcare advertisers to target for branded content sponsorships this month

    Dear Partners: It’s one of the fastest-growing industries globally, with spending expected to reach over $10 trillion by 2022. That’s...
    77 views0 comments
    Free training opportunities to take your reps to the next level
    Liz Hayes
    • Jan 31
    • 3 min

    Free training opportunities to take your reps to the next level

    Here at the Meta Branded Content Project, we're all about giving local media outlets the resources they need to feel confident securing...
    99 views0 comments
    Emerging video trends and revenue opportunities from Lee Enterprises' Brand Ave. Studios
    Liz Hayes
    • Jan 24
    • 4 min

    Emerging video trends and revenue opportunities from Lee Enterprises' Brand Ave. Studios

    “What we encourage our clients to do is to really think about how we can help them in a full marketing strategic session,” said Robin...
    239 views0 comments
    Boost social impact for audience and advertisers with cause marketing
    Liz Hayes
    • Jan 14
    • 3 min

    Boost social impact for audience and advertisers with cause marketing

    Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to...
    102 views0 comments
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