The Branded Content Project
A guide of sponsors to target this September
September brings the unofficial start to autumn, when scorching summer days end with cooler evenings, and the changing leaves draw...
Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
- Jul 29
- 2 min
New training videos break down how to sell our lifestyle series
You're interested in selling branded content, you've taken the Branded Badge Certificate Program, but now how do you actually start...
81 views0 comments
Liz Hayes
- Jul 20
- 2 min
Join our next sales bootcamp for branded content growth
We're looking for local media professionals interested in gaining valuable insight on successfully selling branded content to join our...
215 views0 comments
Liz Hayes
- Jul 18
- 1 min
Catch our Big Branded call for content marketing insights
Two years ago, savvy local businesses put priority on getting their story out – which often included how they were handling the pandemic....
58 views0 comments
Liz Hayes
- Jun 29
- 2 min
Branded Buzz: Sales advice for the second half of 2022
On our last Big Branded call, Consultant Peter Lamb offered some great advice for sales representatives to take and run with as we head...
56 views0 comments
Liz Hayes
- Jun 17
- 3 min
New series subscription model benefits media outlets
We have a big announcement from Distributed Media Lab, our content and technology fulfillment partner, that will be a benefit to media...
117 views0 comments
Liz Hayes
- Jun 6
- 4 min
Check Out DFW drives revenue with real estate branded content & local recommendations
Having a great content strategy combined with sponsorship revenue to support it leads to a winning website like Check Out DFW. On our Big...
106 views0 comments
The Branded Content Project
- May 24
- 2 min
Hot content to pitch to local sponsors this summer
Summer is one of the busiest spending seasons. Americans spend more during the summer than both the spring and fall, and many will be...
78 views0 comments
Liz Hayes
- May 16
- 4 min
Boost revenue with branded content advertiser videos
A January 2022 report from Reportlinker shows that by 2026, video will account for an eye-popping 89% of all mobile data traffic....
157 views0 comments
The Branded Content Project
- May 9
- 3 min
Local businesses expect to make content marketing a bigger priority this year
Meta Branded Content Project/Borrell Associates poll found content marketing even more appealing to businesses following Covid pandemic...
138 views0 comments
The Branded Content Project
- May 9
- 2 min
SMBs increase content marketing ad spending to $80B
Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...
628 views0 comments
Liz Hayes
- Apr 25
- 4 min
The Philadelphia Inquirer shares successful strategy with ad-supported content hubs
For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...
239 views0 comments
Liz Hayes
- Apr 18
- 5 min
Take our virtual cannabis-focused sales bootcamp for high revenue potential
The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...
84 views0 comments
The Branded Content Project
- Apr 7
- 2 min
Engaging summer content to present to local advertisers now
June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...
69 views0 comments
Liz Hayes
- Apr 4
- 4 min
How to get started in commerce content
If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...
123 views0 comments
Liz Hayes
- Mar 23
- 5 min
Missed the healthcare sales bootcamp? Catch up here!
We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...
116 views0 comments
Julia Campbell
- Mar 22
- 3 min
Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami
As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...
90 views0 comments
Liz Hayes
- Mar 7
- 2 min
Sizzles, samples & examples to help promote your content studio
Sizzles A key component to successfully selling a branded content campaign is having the tools necessary to help you get your message...
91 views0 comments
The Branded Content Project
- Mar 3
- 2 min
Voyage into new opportunities with our latest series: Travel Time
The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality,...
173 views0 comments
Liz Hayes
- Mar 1
- 1 min
Learn about affiliate marketing opportunity on the Big Branded Call this month
We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...
95 views0 comments