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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Want happy advertisers? Nail the branded content fulfillment process
David Arkin, founder of David Arkin Consulting, shares advice on fulfilling successful client campaigns.
Julia Campbell
Jul 13 min read


How Newsday Built a Successful Cause Marketing Platform That Serves Both Business and Community
Nannette Fevola shares the behind-the-scenes playbook from Together Long Island.
Julia Campbell
Jun 244 min read


Join the Branded Content Working Group and lift your strategy!
Join the branded content working group.

Liz Hayes
Jun 141 min read


Pitch. Close. Repeat: Branded Content Sales Masterclass
Shannon Kinney to hold a Branded Content Sales Masterclass on the next Big Branded Call!
Julia Campbell
Jun 71 min read


Applications open now for the Second Branded Content Cash Camp!
Branded Content Cash Camp: Turn Ideas Into Revenue
Julia Campbell
Jun 22 min read


Appetite for Success: How a Simple Lunch & Learn Event Secured 8 New Branded Content Campaigns
Branded Content Lunch and Learns Yield Impressive Results
Julia Campbell
May 213 min read


Mastering branded content: Your path to success starts here
Launching your publication's branded content strategy requires careful consideration and foresight. But don't worry - we're here to help!

Liz Hayes
May 192 min read


Newsday’s New Cause Marketing Mission: Together Long Island
Nannette Fevola to share Cause Marketing Strategy Behind “Together Long Island” on the next Big Branded Call!
Julia Campbell
May 91 min read


Branded Content's Hidden Superpower: SEO
If you’re in media sales, you’re probably already talking about impressions, engagement, and brand lift when pitching branded content....

Shannon Kinney
Apr 233 min read


The Power of the Three Cs: How Collaboration, Creativity, and Celebration Sparked Ideas at the Cash Camp
When you bring passionate media minds together in one room — especially when that room is in Google's stunning New York headquarters with...
Julia Campbell
Apr 183 min read


Hungry for Results? The Branded Content Approach That Delivers
Join the Big Branded Call on April 23, at 1ET, where Lori Berger, Sales Director from Richner Communications, will share the remarkable...
Julia Campbell
Apr 141 min read


Creative sponsored content ideas & products for local advertisers
Brands want to stand out. We want to help you sell local advertisers effective sponsored content which will help them accomplish their...

Liz Hayes
Apr 94 min read


10 Organizations Selected for Branded Content Project’s Inaugural Cash Camp
We are thrilled to announce the 10 organizations selected to participate in the inaugural Branded Content Project’s Cash Camp ! These...
Julia Campbell
Apr 75 min read


Special Sections: The Secret Sauce for Sponsored Success
Media companies of all sizes say that special sections offer a unique opportunity to engage readers and attract advertisers. Our recent...
Julia Campbell
Apr 33 min read


Branded Buzz: How much time you should spend prospecting
Exactly how much time should account executives spend prospecting each week? According to Peter Lamb, of Lamb Consulting, in order to...

Liz Hayes
Mar 272 min read


Training opportunities for branded content sellers
One of the biggest requests The Branded Content Project receives from local media organizations is the opportunity for training. ...
Julia Campbell
Mar 123 min read


The Secret Sauce to Sponsored Content on the Next Big Branded Call
How to Build Digital Special Sections That Sell—Join Us March 19!
Julia Campbell
Mar 71 min read


Scaling Success: The Strategy Behind Growing Revenue 3X at Maine Trust for Local News
The Maine Trust for Local News has seen significant success with its branded content initiatives, thanks to a strategic approach that...
Julia Campbell
Feb 275 min read


Join the first Branded Content Cash Camp!
Branded Content Cash Camp: Turn Big Ideas Into Real Revenue
Julia Campbell
Feb 212 min read


Applications open now for the Branded Content Cash Camp!
Branded Content Cash Camp: Turn Ideas Into Revenue
Julia Campbell
Feb 132 min read
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