Recently a local media member working with The Branded Content Project shared a strategy they're using to try and close a deal with a...

The power yielded as a local media brand that is trusted, safe and always there for its audience to inform and engage can’t be...

Exactly how much time should account executives spend prospecting each week? According to Peter Lamb, of Lamb Consulting, in order to...

What's the latest in the world of branded content? What have we been up to and how can we best support local media in this realm? We...

Dear Partners: Each month The Branded Content Project brings you four original, unique articles across 10 collections that are published...

One of the biggest requests The Branded Content Project receives from local media organizations is the opportunity for training. ...

Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...

This week's Branded Buzz focuses on the value of using promotions in your branded content strategy with tips from Liz Huff, director of...

For the past seven years, Adweek has recognized the most fascinating and enviable creative professionals in its Creative 100 list. The...

There are no new ideas, but there are some great ones we need to reimagine, including integrating products and sponsors into compelling...

The local media companies The Branded Content Project is working with are finding sales success with advertisers when combining our...

Summer 2021 is a time for optimism. After more than a year of living through a pandemic that changed life as we know it, the warmer days...

When's the last time you received a handwritten thank you card in the mail? Wouldn't it be lovely to bring back this trend? In this...

We've been dancing between the worlds of "church and state," the "good and evil sides of the business" and the difference between "Big-J...

This week's Branded Buzz focuses on helping your company grow by incentivizing your sales staff. We think sales incentives are a great...

Ninety percent of consumers say they want companies to tell them how they are supporting causes and making a difference. This is why...

We are incentivizing the incredible sellers from local media outlets with a great giveaway! The first four individuals to sell one of...

You’ve decided on a perfect client to present a branded content campaign. Now you need to make sure you present it in a way that will...

https://www.youtube.com/watch?v=bdjy6Re6p5Y How do you sell branded content? It’s not an easy question to answer. Even the basic...

Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...