top of page
Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
Search
Julia Campbell
Jan 101 min read
Scaling Success: How the Maine Trust for Local News Grew Their Branded Content Business 3-Fold in 2024
Join the Big Branded Call on January 22 at 1 ET to hear the inspiring success story of the Maine Trust for Local News ! In 2024, they...
177 views0 comments
The Branded Content Project
Jan 23 min read
How Audience helps media companies collect, engage & monetize first-party data
Recently, Creighton Green , co-founder of Audience , joined the Branded Content Project's Big Branded Call to show media companies how...
124 views0 comments
The Branded Content Project
Dec 20, 20241 min read
Navigating branded content strategy: Tackling newsroom challenges
As newsrooms increasingly embrace branded content to diversify revenue, they face challenges impacting both editorial integrity and...
12 views0 comments
Liz Hayes
Dec 18, 20244 min read
Winning branded content strategy from The Seattle Medium's Chris Bennett
Chris Bennett , publisher of The Seattle Medium , is frequently asked by other publishers how exactly he has generated more than $1M in...
6 views0 comments
The Branded Content Project
Dec 11, 20243 min read
7 tips for closing the year on a high note in branded content sales
As the year draws to a close, it's the perfect time for local media salespeople to push harder and finish strong. There’s still...
10 views0 comments
Liz Hayes
Dec 4, 20242 min read
Top traits of successful sales reps
How do you stand out from the rest of the media sellers? Recently, we tapped Peter Lamb, of Lamb Consulting, who says the key is focusing...
6 views0 comments
Liz Hayes
Nov 20, 20241 min read
Using promotions to maximize engagement & revenue on the next Big Branded Call
What if you could turn every piece of content into a powerful tool for revenue? We’ll show you proven strategies to captivate your...
66 views0 comments
Liz Hayes
Nov 4, 20241 min read
How Seattle Medium earned over $1M in branded content revenue on the next Big Branded Call
Chris B. Bennett , CEO and publisher of The Seattle Medium , has seen firsthand the revenue potential of branded content. Over the last...
58 views0 comments
Liz Hayes
Oct 29, 20243 min read
How to sell a creative idea to local advertisers
As a seller, it can be difficult to approach an advertiser and say you'd love to talk to them about branded content or content marketing,...
77 views0 comments
Liz Hayes
Oct 28, 20242 min read
Branded Buzz: When is branded content the right solution for a client?
Branded content can work for most advertisers, but there are certain times when content marketing is the perfect fit. When you have a...
172 views0 comments
Liz Hayes
Oct 21, 20241 min read
Register for the branded content sales sprint
Attention local media sellers! Are you ready to take your custom content sales to the next level? Don’t miss out on our upcoming free...
83 views0 comments
Julia Campbell
Oct 16, 20244 min read
Sponsorship Sprint: Media Leaders Share Groundbreaking Strategies for Driving Revenue Through Creative Partnerships
Four creative media executives shared their innovative strategies for creating impactful sponsorship and branded content partnerships in...
65 views0 comments
Liz Hayes
Oct 8, 20241 min read
Learn from Denver Post's director of digital sales on the next Big Branded Call
Mark your calendars for the next Big Branded Call on Wed. Oct. 16th at 1 p.m. EST, where we'll hear from Denver Post Media's Director of...
38 views0 comments
Liz Hayes
Oct 1, 20243 min read
Engage Local Audiences with Targeted “Tip of the Month” Sponsorships
Tip of the Month , is a powerful custom content sales product designed to connect advertisers with your audience while positioning them...
144 views0 comments
Caitlin Hendee
Sep 30, 20243 min read
You need a comprehensive content marketing strategy - here's why
The content marketing industry is growing at a rapid clip. Here’s why publishers’ sales teams need a complete, comprehensive marketing...
155 views0 comments
Liz Hayes
Sep 16, 20243 min read
Advertising Strategies From Nonprofit News Org Arizona Luminaria
Recently, Irene McKisson , co-founder of Arizona Luminaria , a nonprofit news organization, joined the Branded Content Project’s Big...
92 views0 comments
Liz Hayes
Sep 5, 20241 min read
Free Gift! The Holiday Collection is available to fill your special sections
Download our free holiday collection for special sections.
329 views0 comments
Liz Hayes
Aug 28, 20241 min read
How Tip of the Month can build 2025 revenue on the Big Branded Call
We're rolling out Tip of the Month, and providing strategies to increase revenue on the Big Branded Call.
38 views0 comments
Liz Hayes
Aug 22, 20245 min read
Best practices for mastering branded content sales presentations
Delivering a persuasive and impactful sales presentation requires careful planning and execution. Whether you're presenting branded...
306 views0 comments
Liz Hayes
Aug 19, 20242 min read
Join the Branded Content Workshop and elevate your video sales
Register for the Branded Content Workshop
43 views0 comments
bottom of page