Training opportunities for branded content sellers
One of the biggest requests The Branded Content Project receives from local media organizations is the opportunity for training. ...
Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
Search
Liz Hayes
- 2 days ago
- 2 min
Branded Buzz: Who to target in 2021
Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...
13 views0 comments
Liz Hayes
- Jun 15
- 2 min
Branded Buzz: Adding Promotions
This week's Branded Buzz focuses on the value of using promotions in your branded content strategy with tips from Liz Huff, director of...
13 views0 comments
The Branded Content Project
- Jun 14
- 1 min
Julia Campbell named in Adweek's Creative 100
For the past seven years, Adweek has recognized the most fascinating and enviable creative professionals in its Creative 100 list. The...
8 views0 comments
Julia Campbell
- Jun 13
- 4 min
The content marketing opportunity for emerging video platforms
There are no new ideas, but there are some great ones we need to reimagine, including integrating products and sponsors into compelling...
52 views0 comments
Liz Hayes
- Jun 10
- 2 min
The Branded Buzz: Sponsored & Custom Content Combined
The local media companies The Branded Content Project is working with are finding sales success with advertisers when combining our...
46 views0 comments
The Branded Content Project
- Jun 3
- 3 min
Selling Summer: Perfect content for new advertisers
Summer 2021 is a time for optimism. After more than a year of living through a pandemic that changed life as we know it, the warmer days...
92 views0 comments
Liz Hayes
- Jun 3
- 1 min
The Branded Buzz: Say Thank You
When's the last time you received a handwritten thank you card in the mail? Wouldn't it be lovely to bring back this trend? In this...
6 views0 comments
The Branded Content Project
- Jun 1
- 5 min
Is sponsored content a dirty word?
We've been dancing between the worlds of "church and state," the "good and evil sides of the business" and the difference between "Big-J...
244 views0 comments
Liz Hayes
- May 27
- 1 min
The Branded Buzz: Sales Incentives
This week's Branded Buzz focuses on helping your company grow by incentivizing your sales staff. We think sales incentives are a great...
8 views0 comments
Liz Hayes
- May 20
- 1 min
The Branded Buzz: Corporate Social Responsibility and Branded Content
Ninety percent of consumers say they want companies to tell them how they are supporting causes and making a difference. This is why...
15 views0 comments
Liz Hayes
- May 19
- 1 min
Contest Time! Sell these series first for big giveaway
We are incentivizing the incredible sellers from local media outlets with a great giveaway! The first four individuals to sell one of...
106 views0 comments
Liz Hayes
- May 17
- 2 min
What's the pitch? How you can present and sell a branded content series.
You’ve decided on a perfect client to present a branded content campaign. Now you need to make sure you present it in a way that will...
107 views0 comments
liz9524
- May 13
- 2 min
The Branded Buzz - Why you need TLC
https://www.youtube.com/watch?v=bdjy6Re6p5Y How do you sell branded content? It’s not an easy question to answer. Even the basic...
11 views0 comments
Liz Hayes
- May 10
- 3 min
7 tips for creating a successful branded content initiative
Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...
128 views0 comments
Liz Hayes
- May 2
- 1 min
The Branded Content Project launches The Branded Buzz: sales strategies, tips and tricks
In an effort to continue our mission to educate local media outlets on the best practices to help secure new revenue through branded...
43 views0 comments
Liz Hayes
- Apr 26
- 4 min
Make your branded content strategy stick with the peanut butter and jelly plan
Over the past several months, the Branded Content Project has been working with more than a hundred local media outlets, helping them...
123 views0 comments
Liz Hayes
- Apr 19
- 4 min
Branded Content Rules of the Road
Many decisions need to be made before you roll out your publication’s branded content strategy. If you have measures in place from day...
97 views0 comments
Julia Campbell
- Apr 5
- 5 min
Branded Content Experts Share Top Tips During Sales Workshops
Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...
95 views0 comments
Julia Campbell
- Mar 22
- 4 min
Ten steps and four weeks to new revenue: The Branded Content Playbook
Whether you have an established branded content studio or are just getting started - The Branded Content Project offers a unique and...
315 views0 comments
{"items":["60d35bd7f7660f0015f961fa","60d21c6f86df570016dd7eaa","60c773ea74ab810016bcd88e","60c79602d14c1d0015d2537f","60a1d3407690730016f17cb8","60bf84d6e42e8f0015a37536","60b8de22a378770015efb9d4","60b8e050cf9c90001598b774","60b4f08474f3250015751c20","60afb3587f247f001525f6b7","60a67871fe84ba00155a8e47","60a5396f6fa31d00152790bb","60a28639cf5bf200156af88c","609d3a6dfe236f001578777b","6099614a0f381e0015d8544a","608b18e62671dd0015b0ec63","60831a9cb70f2a005751aa09","60772e6a3b30070016e1ebbd","6064e46bf24adb00168b1fc4","6057f972a3ced400157d3516"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_12","value":"rgba(232,230,230,1)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}