Liz Hayes
Leveraging the power of cause marketing to build connections, revenue and community
Cause marketing is an effective way to build genuine connections with audiences and advertisers because it aligns brand values with the...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
- 7 days ago
- 1 min
Holiday Hosting, our free holiday-themed content series available for download
Brace yourselves, it's almost the most wonderful - and busy - time of the year. In anticipation of a robust holiday retail season and...
77 views0 comments
Liz Hayes
- Sep 6
- 1 min
Winning content strategies from The Advocate on the next Big Branded Call
It's not easy to launch a branded content strategy for a news organization, but with the right resources, support and effort, it is a...
41 views0 comments
Liz Hayes
- Aug 24
- 3 min
Award-winning brand agency shares powerful video campaigns
As the digital advertising landscape continues to rapidly evolve, marketing professionals need new ways to drive revenue, engage...
58 views0 comments
Liz Hayes
- Aug 22
- 1 min
Gift yourself increased sales and join our Happy Holidays Branded Boot Camp
We want to ensure your sales team has a successful holiday season and to help sellers on their journey, we're launching the Happy...
95 views0 comments
Liz Hayes
- Aug 14
- 2 min
Why advertisers love branded content
Ready to skyrocket your sales game? We have tools to help you dazzle your clients, position branded content as necessary for advertisers,...
69 views0 comments
Liz Hayes
- Aug 8
- 1 min
Unleash the power of creative storytelling on the next Big Branded Call
The Branded Content Project is thrilled to welcome Elkhorn Media & Entertainment to the next Big Branded Call on Wed., August 16 at 1...
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Liz Hayes
- Jul 26
- 2 min
Mastering branded content: Your path to success starts here
Launching your publication's branded content strategy requires careful consideration and foresight. But don't worry - we're here to help!...
65 views0 comments
Liz Hayes
- Jul 12
- 3 min
Relaunch your branded content sales strategy on the next Big Branded Call
Join our exciting Big Branded Call and revolutionize your sales strategy with the Meta Branded Content Project! On Wednesday, July 26th...
75 views0 comments
Liz Hayes
- Jul 12
- 5 min
Best practices for mastering branded content sales presentations
Delivering a persuasive and impactful sales presentation requires careful planning and execution. Whether you're presenting branded...
179 views0 comments
Liz Hayes
- Jun 28
- 3 min
Selling San Francisco - How Clint Reilly Communications is successfully running content campaigns
Working in a media market as robust and competitive as San Francisco's created a unique challenge for Sean McDermott, VP of Advertising...
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Liz Hayes
- Jun 21
- 2 min
Unlock profitability with these branded content sales solutions
The Meta Branded Content Project has a vested interest in seeing your local media organization succeed through an innovative, effective...
152 views0 comments
Liz Hayes
- Jun 14
- 2 min
Unleash your sales potential with these crucial insights
As we gear up for an impactful Q3, it's crucial for sales representatives to equip themselves with the right tools and strategies to...
40 views0 comments
Liz Hayes
- Jun 1
- 1 min
Custom content strategies on the next Big Branded Call
Please join our upcoming Big Branded Call featuring success stories from Sean McDermott, VP of sales and marketing for Clint Reilly...
71 views0 comments
Liz Hayes
- May 25
- 2 min
Make sure your social media videos include these elements
Local advertisers need to understand how important social media video marketing is and take advantage of the massive audiences found on...
169 views0 comments
Liz Hayes
- May 19
- 6 min
How to earn $200,000 or more in branded content revenue this year
Recently the Meta Branded Content Project participated in Local Media Association's Accelerate Local How-To series educating local media...
179 views0 comments
Caitlin Hendee
- May 15
- 3 min
You need a comprehensive content marketing strategy - here's why
The content marketing industry is growing at a rapid clip. Here’s why publishers’ sales teams need a complete, comprehensive marketing...
104 views0 comments
Liz Hayes
- May 5
- 2 min
Transform your sales presentation skills at our mini boot camp; register now
Presentation skills are essential for any account executive looking to create and deliver persuasive and engaging sales presentations...
103 views0 comments
Penny Riordan
- May 1
- 3 min
5 things we learned from the custom branded content sales boot camp
Recently, more than 100 sales and content leaders participated in the Meta Branded Content Project’s boot camp on custom content. The...
99 views0 comments
Liz Hayes
- Apr 24
- 4 min
How to position branded content as a civic engagement opportunity
Once you've determined a client is a good fit for branded content (they want to educate, inform and engage with your trusted audience as...
138 views0 comments
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