Liz Hayes
Make sure your social media videos include these elements
Local advertisers need to understand how important social media video marketing is and take advantage of the massive audiences found on...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
- May 19
- 6 min
How to earn $200,000 or more in branded content revenue this year
Recently the Meta Branded Content Project participated in Local Media Association's Accelerate Local How-To series educating local media...
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Caitlin Hendee
- May 15
- 3 min
You need a comprehensive content marketing strategy - here's why
The content marketing industry is growing at a rapid clip. Here’s why publishers’ sales teams need a complete, comprehensive marketing...
86 views0 comments
Liz Hayes
- May 5
- 2 min
Transform your sales presentation skills at our mini boot camp; register now
Presentation skills are essential for any account executive looking to create and deliver persuasive and engaging sales presentations...
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Penny Riordan
- May 1
- 3 min
5 things we learned from the custom branded content sales boot camp
Recently, more than 100 sales and content leaders participated in the Meta Branded Content Project’s boot camp on custom content. The...
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Liz Hayes
- Apr 24
- 4 min
How to position branded content as a civic engagement opportunity
Once you've determined a client is a good fit for branded content (they want to educate, inform and engage with your trusted audience as...
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Liz Hayes
- Apr 11
- 1 min
How branded content can make a meaningful impact on the next Big Branded Call
The power of a good story cannot be underestimated. Branded content combines great storytelling with brand sponsorship, taking digital...
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Julia Campbell
- Apr 9
- 3 min
So you say you want to sell branded content? 3 ideas to share in 2023
We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
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Liz Hayes
- Apr 4
- 3 min
We have turnkey video products ready to retail to local advertisers
When it comes to online advertising, we are in what Borrell Associates' Corey Elliott considers the third wave. First came search...
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Liz Hayes
- Mar 28
- 1 min
When is branded content the right fit for your advertiser?
Branded content is a sales strategy that uses content to engage the user. Engaging branded content helps form lasting connections to your...
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Liz Hayes
- Mar 17
- 3 min
Case Study: Hearst Newspapers' approach to turnkey video
We've heard it time and time again: local media organizations need affordable, effective video products to retail to brand clients...
371 views0 comments
Liz Hayes
- Mar 8
- 1 min
Turnkey video sales strategy on the next Big Branded Call
We couldn't be more excited to hear all about Hearst Newspapers' approach to turnkey video sales and strategy on the next Big Branded...
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The Branded Content Project
- Mar 1
- 4 min
Local publishers, Deloitte to create business content for diverse audiences
The collaboration, funded by Deloitte, aims to help sustain local media, and bring financial and business content and insight to local...
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Liz Hayes
- Feb 27
- 2 min
Custom content sales bootcamp to kick off March 30; register now!
We can't wait to dive into our first sales bootcamp of the year, a five-week program focusing on how to successfully sell custom content...
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Liz Hayes
- Feb 23
- 4 min
Case Study: How El Clasificado uses its assets for revenue success
El Clasificado distributes 265,000 weekly magazines throughout Southern California, registers eight million monthly page views on its...
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Liz Hayes
- Feb 15
- 2 min
Branded Buzz: Sales call strategy to boost your confidence
Cold calling may make you feel anything but warm, however it is still an effective way to reach the right people that can lead to a sale....
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Julia Campbell
- Feb 6
- 2 min
Big ideas discovered on the Big Branded Call
Are you looking for new revenue ideas from media experts working at companies just like yours? It may be time to make time for the Big...
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The Branded Content Project
- Jan 30
- 4 min
Meet & Greet: LMA's Penny Riordan joins the Meta Branded Content Project team
As the Meta Branded Content Project continues to grow and evolve, we are thrilled to welcome Penny Riordan, director of business strategy...
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Liz Hayes
- Jan 23
- 2 min
5 Questions from The Meta Branded Content Project: Featuring Brand Ave. Studios
One of the best ways we learn about emerging trends and successful strategies in branded content are through the amazing local media...
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Liz Hayes
- Jan 10
- 1 min
January Big Branded Call to feature 2023 sales products & opportunities
We are eager to get 2023 off to the best start and are offering content sales products, custom content opportunities, and tons of...
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