A January 2022 report from Reportlinker shows that by 2026, video will account for an eye-popping 89% of all mobile data traffic....

Meta Branded Content Project/Borrell Associates poll found content marketing even more appealing to businesses following Covid pandemic...

Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...

For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...

The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...

June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...

If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...

We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...

As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...

Sizzles A key component to successfully selling a branded content campaign is having the tools necessary to help you get your message...

The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality,...

We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...

We've learned a lot in three years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...

In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...

Dear Partners: When it comes to sponsors, it’s no secret that one of the most critical elements to success is looking ahead. That means...

The Meta Branded Content Project is currently seeking applicants from local media companies to participate in our free, cannabis-focused...

Dear Partners: It’s one of the fastest-growing industries globally, with spending expected to reach over $10 trillion by 2022. That’s...

Here at the Meta Branded Content Project, we're all about giving local media outlets the resources they need to feel confident securing...

“What we encourage our clients to do is to really think about how we can help them in a full marketing strategic session,” said Robin...

Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to...