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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Two Changes That Could Dramatically Increase Your Sales Performance in 2026
If you want to increase your close rates in 2026 — not by a little, but dramatically — there are two systems that will move the needle more than anything else in your sales organization.
Shannon Kinney
Jan 45 min read
New Cash Camp for 2026!
Branded Content Cash Camp: Turn Ideas Into Revenue
Julia Campbell
Dec 21, 20251 min read
Prospecting with Purpose: 6 Steps to Win More Branded Content Business
The market for branded content has never been stronger — or more misunderstood. The 2025 Borrell Associates research shows content marketing is a $85+ billion industry with over three-quarters of spending in digital formats, growing more than 5% year over year. For local media companies, that’s incredible news. It means opportunity is everywhere — but only for teams who know where to look and how to pitch with purpose.
Shannon Kinney
Nov 8, 20254 min read
The SEO Value of Branded Content — and What to Know About Nofollow Links
Why SEO Matters in Branded Content
Shannon Kinney
Oct 31, 20254 min read
Branded content that works: A step-by-step fulfillment strategy
David Arkin, founder of David Arkin Consulting, shares advice on fulfilling successful client campaigns.
Julia Campbell
Oct 19, 20254 min read
Unlocking Branded Content with Audio & Video: Affordable Tools Media Companies Can Use Today
Unlocking Branded Content with Audio & Video: Affordable Tools Media Companies Can Use Today
Shannon Kinney
Oct 5, 20254 min read
10 Sales Habits That Will Actually Grow Revenue: Lessons from LMA Fest
"10 Things You Should Be Doing Now to Grow Sales Revenue” talk was a clarion call to local media professionals: sharpen your process, push your team, and sell smarter.
Julia Campbell
Sep 19, 20253 min read
Applications open now for the third Cash Camp focused on cause marketing!
Branded Content Cash Camp: Turn Ideas Into Revenue
Julia Campbell
Sep 14, 20251 min read
The Big Branded Call: The early stages of a branded content strategy
Join the Big Branded Call on September 17 at 1 ET to hear the inspiring success story of the Minnesota Women's Press!
Julia Campbell
Aug 31, 20251 min read
Meet the New Cash Camp Cohort: 12 Local Media Teams Set to Lead in Branded Content
We are excited to announce the 12 media organizations selected to participate in the Branded Content Project’s second Cash Camp! This...
Julia Campbell
Aug 15, 20253 min read
Want happy advertisers? Nail the branded content fulfillment process
David Arkin, founder of David Arkin Consulting, shares advice on fulfilling successful client campaigns.
Julia Campbell
Jul 1, 20253 min read
How Newsday Built a Successful Cause Marketing Platform That Serves Both Business and Community
Nannette Fevola shares the behind-the-scenes playbook from Together Long Island.
Julia Campbell
Jun 24, 20254 min read
Join the Branded Content Working Group and lift your strategy!
Join the branded content working group.
Liz Hayes
Jun 14, 20251 min read
Pitch. Close. Repeat: Branded Content Sales Masterclass
Shannon Kinney to hold a Branded Content Sales Masterclass on the next Big Branded Call!
Julia Campbell
Jun 7, 20251 min read
Applications open now for the Second Branded Content Cash Camp!
Branded Content Cash Camp: Turn Ideas Into Revenue
Julia Campbell
Jun 2, 20252 min read
Appetite for Success: How a Simple Lunch & Learn Event Secured 8 New Branded Content Campaigns
Branded Content Lunch and Learns Yield Impressive Results
Julia Campbell
May 21, 20253 min read
Mastering branded content: Your path to success starts here
Launching your publication's branded content strategy requires careful consideration and foresight. But don't worry - we're here to help!
Liz Hayes
May 19, 20252 min read
Newsday’s New Cause Marketing Mission: Together Long Island
Nannette Fevola to share Cause Marketing Strategy Behind “Together Long Island” on the next Big Branded Call!
Julia Campbell
May 9, 20251 min read
Branded Content's Hidden Superpower: SEO
If you’re in media sales, you’re probably already talking about impressions, engagement, and brand lift when pitching branded content....
Shannon Kinney
Apr 23, 20253 min read
The Power of the Three Cs: How Collaboration, Creativity, and Celebration Sparked Ideas at the Cash Camp
When you bring passionate media minds together in one room — especially when that room is in Google's stunning New York headquarters with...
Julia Campbell
Apr 18, 20253 min read
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