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Pitch. Close. Repeat: Branded Content Sales Masterclass

  • Writer: Julia Campbell
    Julia Campbell
  • Jun 7
  • 1 min read
graphic highlighting the big branded call
Shannon Kinney to hold a Branded Content Sales Masterclass on the next Big Branded Call!

What’s really working right now to grow branded content revenue? After leading the first Branded Content Cash Camp and years of helping clients with content marketing, Shannon Kinney, founder of Dream Local Digital and program lead at The Branded Content Project, has seen it up close — and she’s bringing the biggest sales ah-ha's straight to this masterclass on June 18th at 1ET. From how teams are generating better leads to the simple shifts that are helping close bigger branded content deals, this session is packed with insights you can put to work immediately.


Shannon will share how smart sellers are building stronger pipelines, utilizing AI tools to target the right prospects, and simplifying fulfillment so campaigns can be produced faster and more easily, leaving clients thrilled. You’ll hear real-world examples from companies that have fine-tuned their packaging, pricing, and production workflows to drive more consistent revenue.


If your team wants practical ideas for lead generation, fulfillment, and AI-powered sales strategies — along with a few hard-earned lessons from the front lines — this is a masterclass you don’t want to miss.



The Branded Content Project is designed through a strategic partnership between Local Media Association and the Local Media Consortium with funding from the Knight Foundation to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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