Julia Campbell
So you say you want to sell branded content? 3 things we've learned in 3 years
We've learned a lot in three years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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The Branded Content Project
- Oct 18, 2021
- 3 min
The Branded Content Project announces expanded sales support and products
As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...
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Julia Campbell
- Oct 11, 2021
- 2 min
Flipping awesome sales advice in the Branded Buzz Flip Book
We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...
133 views0 comments
Liz Hayes
- May 10, 2021
- 3 min
7 tips for creating a successful branded content initiative
Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...
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Liz Hayes
- May 2, 2021
- 1 min
The Branded Buzz: We sell audience
As a local media outlet, you have the unique power to sell your trusted audience through branded content. The Branded Buzz explains the...
81 views0 comments
Julia Campbell
- Mar 16, 2021
- 2 min
New buckets of money: Accessing diverse budgets for branded content sales
Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...
108 views0 comments
Liz Hayes
- Feb 9, 2021
- 3 min
Branded Content Project launches OTT/CTV video product
Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...
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Julia Campbell
- Jan 17, 2021
- 2 min
The powerful revenue potential of combining content and sales
When it comes to branded content, it’s crucial that both sides of the building come together.
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Julia Campbell
- Jan 11, 2021
- 3 min
There is revenue under this tent! 5 ways to get involved with branded content
To start the year off, we'd like to offer five ways to get involved with branded content.
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Julia Campbell
- Jan 3, 2021
- 3 min
The Storytelling Soapbox: tackle these three things now
We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
125 views0 comments
Julia Campbell
- Dec 14, 2020
- 2 min
Get your #brandedbadge!
Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....
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