The market for branded content has never been stronger — or more misunderstood. The 2025 Borrell Associates research shows content marketing is a $85+ billion industry with over three-quarters of spending in digital formats, growing more than 5% year over year. For local media companies, that’s incredible news. It means opportunity is everywhere — but only for teams who know where to look and how to pitch with purpose.

David Arkin, founder of David Arkin Consulting, shares advice on fulfilling successful client campaigns.

Shannon Kinney to hold a Branded Content Sales Masterclass on the next Big Branded Call!

Branded Content Cash Camp: Turn Ideas Into Revenue

The Maine Trust for Local News has seen significant success with its branded content initiatives, thanks to a strategic approach that...

We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...

As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...

As a local media outlet, you have the unique power to sell your trusted audience through branded content. The Branded Buzz explains the...

Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...

When it comes to branded content, it’s crucial that both sides of the building come together.

To start the year off, we'd like to offer five ways to get involved with branded content.

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.

Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....