• The Branded Content Project

The Branded Content Project announces expanded sales support and products

Updated: Nov 22


As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project that are launching now! We're also going to layout changes to the structure of how content will be delivered, making things easier for publishers while delivering for local advertisers.


More Content for Audiences


First, all 10 lifestyle series collections can be placed on your websites right now FOR FREE! We never charge for a series - until you sell it! Placing Active Aging, Cannabis Weekly, Home Sweet Home, Finances FYI or any of our series on your websites through our collections provides your audiences with highly engaging content. We even provide options for specific audiences, like diverse imagery for Black media outlets.


Expanded Sales Support


We've always emphasized how crucial it is for our team to support you in your sales efforts. We continue to provide campaign management for all of our collections and are happy to help you with sales packaging and collateral, metrics reporting, live demos and convenient videos to walk you through the process.


Demo explainer example

  • Need help with your sales team launch? We're happy to jump in.

  • Searching for pricing, packaging and prospecting assistance? The team is ready.

  • Need an expert to join an advertiser pitch? What time should we be there?

  • Looking for branded content education for upcoming meetings? We're on it.

Bottom line - we're here to help you grow revenue next year.


New Cost Structure


It has been a tremendous benefit to provide several of our series with no charge thanks to the Meta Journalism Project, LMC and LMA. As of Jan. 1, 2022, all of our current series will move to a series fee of $500 per month. Again, there is no risk and never a cost to you until you sell the series!


Content at Your Fingertips


We recommend using the series collections, which can be easily embedded on your website with a simple code. The unique viewer experience is visually appealing and impressive to both advertisers and readers. If you currently download articles from our series, you no longer have to go to the trouble. Our team will now send downloaded articles straight to your inbox each month, taking care of the heavy lift for you!


Much More Content!


In addition to our 10 lifestyle series, video options, custom content and cause marketing platform, publishers will now have access to the full product offering from Distributed Media Lab in the Marketplace! The Meta Branded Content Project Storefront will take center stage in the Marketplace, giving you even more access to additional revenue opportunities! You'll be able to order custom content and series right in the Marketplace.


Time for Thank Yous!


We want to thank our partners at Distributed Media Lab for expanding options, support and service for the full local media ecosystem. Their commitment to helping local media outlets find new paths to sustainable revenue while providing benefits to audiences and advertisers has been an amazing example of how collaborations help all ships rise.


And thank you to each and every person who has provided feedback, best practices and has shared what works with each other. Together we will always be better, faster and stronger.


The Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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