David Arkin, founder of David Arkin Consulting, shares advice on fulfilling successful client campaigns.

We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...

We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...

As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...

Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...

Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...

To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.

Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...

When it comes to branded content, it’s crucial that both sides of the building come together.

To start the year off, we'd like to offer five ways to get involved with branded content.

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.