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  • Writer's pictureJulia Campbell

There is revenue under this tent! 5 ways to get involved with branded content

Updated: Jan 12, 2021

Media outlets that are embracing the powerful revenue stream that branded content creates are reaping the benefits into the new year. Our media members are having impressive success selling branded content already! Research leads us to believe that 2021 will be the breakout year for content marketing expenditures, which is great news for local media and the advertisers they work with.

To start the year off, we'd like to offer five ways to get involved with branded content so you can benefit from the revenue opportunity it provides.

Follow us on social media! We are active on LinkedIn, Facebook, Twitter and Instagram. Give us a like so you can learn more about our upcoming initiatives, trainings, webinars and sales opportunities. We'll also share success stories, studies and other relevant information you don't want to miss. Search for The Branded Content Project on all platforms to find us.

Get your branded badge! Our training platform educates and informs individuals on successfully creating, selling and implementing a branded content strategy within your local media organization. Our training covers a wide variety of topics within branded content including: history & origins, social media best practices, statistics & opportunity, prospecting clients, presenting to clients, promotions, corporate social responsibility and much, much more. We offer two tracks: Success for Sellers and Branded Content 101. This free online video curriculum awards users a branded badge and sales certificate upon completion. It takes about an hour complete!

Get access! One of the ways we are helping local media outlets generate revenue is through our ten lifestyle content series that can be sponsored by advertisers in your market. We've created turnkey branded content solutions designed to build deep connections between brands and their target audience. Client stories can be told through the power of your huge, brand-safe, fraud-free, engaged in-market audience. Four of our series are available at ZERO cost thanks to support from The Facebook Journalism Project, the Local Media Consortium and the Local Media Association. The others are available at a low cost. You don't pay for a thing until you've sold a series which allows for the confidence to sell without risk. We also provide all of the sales collateral and marketing materials you'll need.

Want to learn more? Contact us at or to get access to the storefront.

Call in! We want you to discover all the benefits of branded content and learn from others in the local media industry who are finding success in this arena. We bring together publishers, industry experts and research and development partners to educate attendees on branded content trends and opportunities. Join our Big Branded Calls on the 3rd Wednesday of every month at 1 p.m. ET. We promise you'll learn sales tools and best practices to help lead your outlet to branded content success.

Want the invite? Contact us at or to get added to our invite-only call list.

1-on-1! We've tapped industry experts and vetted sales professionals that are willing to share their professional expertise to help teams of all shapes and sizes better understand content marketing. We offer 1-on-1 meetings at zero cost to the publisher. We're here to answer questions, provide individual support and give you what you need to feel confident with your outlet's branded content strategy.

Advertisers want to have their story told. As a local media outlet, you have the unique power to sell your trusted audience through branded content. We urge you to get involved through the five ways mentioned above so we can add you to our growing list of success stories!


The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

To get involved, contact us -

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