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The Branded Content Project Begins Premier Group Phase

Updated: Dec 12, 2020

A Premier Group of publishers are testing The Branded Content Project’s newly launched content series storefront, where they can access Active Aging, a weekly content series that is free until 2022 thanks to support from the Local Media Consortium, the Local Media Association and the Facebook Journalism Project.

Members of the Premier Group joined The Branded Content Project for the October 6th launch, which included an in-depth look at Active Aging as well as other products that will become available in January of 2021.

Active Aging is a highly curated, turnkey solution for publishers designed to be retailed to brand clients in their respective markets. Along with the series, Premier Group members have free access to training, support and sales collateral.

This test phase not only gives outlets the opportunity to increase revenue for the end of the quarter and into the next year, but offers a way to share experiences and best practices among industry peers.

Among participants is The Denver Post, which has successfully retailed similar lifestyle content series like Active Aging. Sean Stead, the director of digital sales for Denver Post Media explains why this type of branded content has been lucrative for his publication:

In addition to Active Aging, three additional lifestyle content series will be available for free until 2022 beginning in January. Six on-demand products and premium options that can be customized will also be in the storefront, launching in 2021.

We also promise continuing education, webinars, access to industry experts and a branded content sales training certification program as part of the full industry launch.

The Branded Content Project was designed to facilitate and create long-term, high margin sustainable revenue and content opportunities for all local media outlets.

For more information or to discover ways to get involved, contact General Manager Julia Campbell at or Dir. of Strategy Liz Hayes at

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