How Local Advertisers Are Using Content Marketing and What It Means for Local Media

Content marketing is helping local advertisers grow, connect with audiences, and tell stronger stories. Understanding how businesses use it today is key to unlocking new revenue opportunities for local media.

The Content Marketing Advertiser Study from Borrell Associates and The Branded Content Project answers important questions, including:

• What content marketing looks like in real local markets

• Which businesses are using it the most and investing the most

• What advertisers hope to achieve through storytelling

• Which content formats perform best, with video leading the way

• How businesses distribute content and where they are spending

• How content marketing continues to evolve

As Corey Elliott, executive vice president, Local Market Intelligence for Borrell Associates, shares:

“Content creation and proper distribution are absolutely key. They want help with content creation and they want the right distribution partners so they get their message to the right people. You solve that for them. You solve content marketing.”

Explore the data, insights, and opportunities shaping the future of content marketing for local media.

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