The Maine Trust for Local News has seen significant success with its branded content initiatives, thanks to a strategic approach that...

Recently, Irene McKisson , co-founder of Arizona Luminaria , a nonprofit news organization, joined the Branded Content Project’s Big...

A case study highlights Phase One of The Exchange, a joint collaboration between Deloitte & Black-owned local media

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization for a common benefit - AKA something...

Companies know that connecting with BIPOC communities and supporting Black-owned businesses are vital to their success.The Branded...

Working in a media market as robust and competitive as San Francisco's created a unique challenge for Sean McDermott, VP of Advertising...

Once you've determined a client is a good fit for branded content (they want to educate, inform and engage with your trusted audience as...

We've heard it time and time again: local media organizations need affordable, effective video products to retail to brand clients...

El Clasificado distributes 265,000 weekly magazines throughout Southern California, registers eight million monthly page views on its...

Our last Big Branded Call of the year was all about custom content and why it is an amazing advertising solution for local clients who...

October's Big Branded Call was the perfect platform for Martin Alfaro ™️ and Alaitz Ruiz-Arteagoitia of AL DÍA News Media to show off...

The sales force at Masthead Maine was prudent to allow their local credit union client to open up about his passions. It led to an...

For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...

Each month, the Meta Branded Content Project hosts its Big Branded calls filled with content marketing advice from industry experts. ...

“Everything does have a shelf life, but stories never die. Everybody needs to be really good at telling stories because amidst the...

We know that 2020 was an incredibly challenging year for the service, travel and entertainment industries, but statistics show that...

In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...

As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

Since initiating a pilot program in October followed by a full launch in January, local media outlets working with The Branded Content...