Case Studies

Liz Hayes

Publishers focused on cannabis content marketing have revenue rollin' in

In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...

Liz Hayes

Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices

As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

Liz Hayes

Local media outlets secure $1 million in new revenue through Branded Content Project series

Since initiating a pilot program in October followed by a full launch in January, local media outlets working with The Branded Content...

Liz Hayes

New York Amsterdam News Secures $100K Active Aging Sponsorship

Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...