White Paper Reports

Liz Hayes

Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report

The upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...

Julia Campbell

Branded Content Innovation Mission: Making the Aspirational Attainable

How significant can this revenue stream become for media organizations?

Julia Campbell

Branded Content: A Win Win for Local Media

Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction

Julia Campbell

First Branded Content Project Study reveals one-third report profit margins over 50%

With one-third of respondents reporting margins over 50% and one-quarter seeing client retention rates over 80%