Liz Hayes Dec 10, 20202 minBranded Content Project and Borrell Discuss Key Takeaways From New Content Marketing ReportThe upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...
Julia CampbellDec 31, 20191 minBranded Content Innovation Mission: Making the Aspirational AttainableHow significant can this revenue stream become for media organizations?
Julia CampbellAug 27, 20194 minBranded Content: A Win Win for Local MediaStudy identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction
Julia CampbellJun 11, 20193 minFirst Branded Content Project Study reveals one-third report profit margins over 50%With one-third of respondents reporting margins over 50% and one-quarter seeing client retention rates over 80%
