Why did we plan a hyper-focused branded content innovation mission?
Because it combines what publishers and local newsrooms do best, storytelling and helping businesses grow. These two things will help our communities, help our advertisers, and help our media business models succeed.
Branded content can help our audiences understand WHY someone is in business, HOW those businesses solve problems and WHEN and WHERE they can provide solutions. In this era of advertising interruption, branded content doesn’t have to distract from the action but instead will serve its place as important and relevant information.
So the big question has become: How significant can this revenue stream become for media organizations? To find out, we embarked on 9 innovative missions to learn from the most innovative minds in the branded content industry.