Case Study: How Minn. Spokesman-Recorder reached 600K people through a custom content campaign
Updated: Oct 24
Companies know that connecting with BIPOC communities and supporting Black-owned businesses are vital to their success.The Branded Content Project and its content studio, Vuepoint Advertising, worked with their publishing partner, the Minnesota Spokesman-Recorder, to create and implement a successful content campaign that significantly benefited Bremer Bank by substantially expanding its awareness and engagement with Minneapolis’ communities of color.
The well-rounded approach included professional custom articles for print, online, social media, digital billboards and a customized newsletter launching during Small Business Month. The results were stunning, reaching 600,000 people and providing Bremer Bank with the opportunity to have a unique and personable conversation with the audience.
“The Meta Branded Content Project shares ideals and best practices for presenting branded contentto potential clients and increasing revenue opportunities for publishing platforms. Vuepoint brings the extra layer of credibility to the table to help our client build their content themes and stories," said Ed Atkins, brand strategist, Dynasty Consulting & Minnesota Spokesman-Recorder.
Learn more about the exact approach MSR took by accessing the full case study below.
Want to replicate what MSR did? Let us know and we can help with your end-to-end sales process including prospecting, pitching, content strategy and development. Email Julia@brandedcontentproject.com or Liz@brandedcontentproject.com to get started.
The Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Meta Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.