We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...

Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...

The Branded Content Project Revenue Calculator Drop in your markets, number of series sold and package pricing and take a peek at the...

Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...

Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...

To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.

Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...

When it comes to branded content, it’s crucial that both sides of the building come together.

To start the year off, we'd like to offer five ways to get involved with branded content.

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.

Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....

Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices

Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction