Audience Products

10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.

Track 1: Quiz 2

Track 1: Quiz 2

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    So you say you want to sell branded content? 3 things we've learned in 3 years
    Julia Campbell
    • Feb 28
    • 3 min

    So you say you want to sell branded content? 3 things we've learned in 3 years

    We've learned a lot in three years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
    117 views0 comments
    Flipping awesome sales advice in the Branded Buzz Flip Book
    Julia Campbell
    • Oct 11, 2021
    • 2 min

    Flipping awesome sales advice in the Branded Buzz Flip Book

    We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...
    128 views0 comments
    7 tips for creating a successful branded content initiative
    Liz Hayes
    • May 10, 2021
    • 3 min

    7 tips for creating a successful branded content initiative

    Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...
    152 views0 comments
    Branded Content Experts Share Top Tips During Sales Workshops
    Julia Campbell
    • Apr 5, 2021
    • 5 min

    Branded Content Experts Share Top Tips During Sales Workshops

    Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...
    107 views0 comments
    Check out how much money you will make!
    Julia Campbell
    • Mar 20, 2021
    • 1 min

    Check out how much money you will make!

    The Branded Content Project Revenue Calculator Drop in your markets, number of series sold and package pricing and take a peek at the...
    224 views0 comments
    New buckets of money: Accessing diverse budgets for branded content sales
    Julia Campbell
    • Mar 16, 2021
    • 2 min

    New buckets of money: Accessing diverse budgets for branded content sales

    Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...
    104 views0 comments
    Branded content on the street: revenue themes and strategies
    Julia Campbell
    • Feb 16, 2021
    • 3 min

    Branded content on the street: revenue themes and strategies

    The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...
    161 views0 comments
    Branded Content Project launches OTT/CTV video product
    Liz Hayes
    • Feb 9, 2021
    • 3 min

    Branded Content Project launches OTT/CTV video product

    Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...
    388 views0 comments
    In a tough year, branded content was an effective revenue generator for local media
    Liz Hayes
    • Feb 1, 2021
    • 5 min

    In a tough year, branded content was an effective revenue generator for local media

    To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.
    559 views0 comments
    New York Amsterdam News Secures $100K Active Aging Sponsorship
    Liz Hayes
    • Jan 25, 2021
    • 3 min

    New York Amsterdam News Secures $100K Active Aging Sponsorship

    Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...
    358 views0 comments
    The powerful revenue potential of combining content and sales
    Julia Campbell
    • Jan 18, 2021
    • 2 min

    The powerful revenue potential of combining content and sales

    When it comes to branded content, it’s crucial that both sides of the building come together.
    125 views0 comments
    There is revenue under this tent! 5 ways to get involved with branded content
    Julia Campbell
    • Jan 11, 2021
    • 3 min

    There is revenue under this tent! 5 ways to get involved with branded content

    To start the year off, we'd like to offer five ways to get involved with branded content.
    92 views0 comments
    The Storytelling Soapbox: tackle these three things now
    Julia Campbell
    • Jan 3, 2021
    • 3 min

    The Storytelling Soapbox: tackle these three things now

    We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
    124 views0 comments
    Get your #brandedbadge!
    Julia Campbell
    • Dec 14, 2020
    • 2 min

    Get your #brandedbadge!

    Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....
    359 views0 comments
    The Branded Content Project Begins Premier Group Phase
    liz9524
    • Dec 7, 2020
    • 2 min

    The Branded Content Project Begins Premier Group Phase

    Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices
    17 views0 comments
    Branded Content: A Win Win for Local Media
    Julia Campbell
    • Aug 28, 2019
    • 4 min

    Branded Content: A Win Win for Local Media

    Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction
    68 views0 comments
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