Julia Campbell
So you say you want to sell branded content? 3 things we've learned in 3 years
We've learned a lot in three years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Julia Campbell
- Oct 11, 2021
- 2 min
Flipping awesome sales advice in the Branded Buzz Flip Book
We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...
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Liz Hayes
- May 10, 2021
- 3 min
7 tips for creating a successful branded content initiative
Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...
154 views0 comments
Julia Campbell
- Apr 5, 2021
- 5 min
Branded Content Experts Share Top Tips During Sales Workshops
Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...
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Julia Campbell
- Mar 20, 2021
- 1 min
Check out how much money you will make!
The Branded Content Project Revenue Calculator Drop in your markets, number of series sold and package pricing and take a peek at the...
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Julia Campbell
- Mar 16, 2021
- 2 min
New buckets of money: Accessing diverse budgets for branded content sales
Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...
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Julia Campbell
- Feb 16, 2021
- 3 min
Branded content on the street: revenue themes and strategies
The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...
182 views0 comments
Liz Hayes
- Feb 9, 2021
- 3 min
Branded Content Project launches OTT/CTV video product
Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...
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Liz Hayes
- Jan 31, 2021
- 5 min
In a tough year, branded content was an effective revenue generator for local media
To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.
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Liz Hayes
- Jan 25, 2021
- 3 min
New York Amsterdam News Secures $100K Active Aging Sponsorship
Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...
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Julia Campbell
- Jan 17, 2021
- 2 min
The powerful revenue potential of combining content and sales
When it comes to branded content, it’s crucial that both sides of the building come together.
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Julia Campbell
- Jan 11, 2021
- 3 min
There is revenue under this tent! 5 ways to get involved with branded content
To start the year off, we'd like to offer five ways to get involved with branded content.
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Julia Campbell
- Jan 3, 2021
- 3 min
The Storytelling Soapbox: tackle these three things now
We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
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Julia Campbell
- Dec 14, 2020
- 2 min
Get your #brandedbadge!
Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....
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liz9524
- Dec 7, 2020
- 2 min
The Branded Content Project Begins Premier Group Phase
Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices
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Julia Campbell
- Aug 27, 2019
- 4 min
Branded Content: A Win Win for Local Media
Study identifies how emerging strategy gives local media an opportunity to increase revenue and improve advertiser satisfaction
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