training | Branded Content

Julia Campbell

New buckets of money: Accessing diverse budgets for branded content sales

Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

Julia Campbell

The powerful revenue potential of combining content and sales

When it comes to branded content, it’s crucial that both sides of the building come together.

Julia Campbell

There is revenue under this tent! 5 ways to get involved with branded content

To start the year off, we'd like to offer five ways to get involved with branded content.

Julia Campbell

The Storytelling Soapbox: tackle these three things now

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.

Julia Campbell

Get your #brandedbadge!

Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....