Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...

When it comes to branded content, it’s crucial that both sides of the building come together.

To start the year off, we'd like to offer five ways to get involved with branded content.

We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.

Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....