Where Are You Stuck on Branded Content and Digital Revenue? We Want to Know.

This will take about five minutes, and it could genuinely shape how we support your team this year and next year.

The Branded Content Project wants to build training, tools, and resources that help local media companies sell more branded content and grow digital revenue. But we can't build that in a vacuum. We don't know if your biggest gap is sales training, content support, or getting your own leadership on board. So instead of guessing, we're asking directly.

Are you tracking how much revenue is coming from branded content? Are you satisfied with where your digital numbers stand right now? What's the one thing that would move the needle most for your team this year?

Your answers go straight into how we plan our programming, products, and strategy going forward. If sales training keeps coming up, that's where we invest. If it's content creation support, that's where we focus. This survey is how you get a direct say in that.

We're asking every local media sales and content team to weigh in, because the more honest input we get, the more useful our support will actually be.

Take the survey here

Thanks for taking the time. We'll put your answers to work.

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The Branded Content Project is designed through a strategic partnership between Local Media Association and the Local Media Consortium, with funding from Knight Foundation, to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.