The Branded Content Project provides ten core turnkey lifestyle series that consist of weekly articles that have been planned and vetted by a dedicated content coordinator. The weekly articles fall into four content categories within each series designed to meet the needs of advertisers while also engaging audiences.
Read on for descriptions of our lifestyle series collections:
Active Aging: A weekly content series that provides whole body and mind wellness tips and creative living ideas for the active aging lifestyle.
Primary Audience Demo: Active Adults - Adults 50+, Skews Slightly Female
Secondary Audience Demo: The Sandwich Generation - Adults 39-54 With Older Parents
Primary Sponsor Categories: Retirement communities, assisted-living and memory care facilities, home service providers marketing to seniors, hearing and medical device providers
Secondary Sponsor Categories: Orthopedic groups, fitness and wellness providers, grocery and home decoration retailers
Click here for the Active Aging collection. Be sure to click on an article for the unique viewer experience.
Mind Matters: A weekly content series that provides whole body and mind wellness tips and creative living ideas for the active aging lifestyle.
Primary Audience Demo: Adults 18+
Primary Sponsor Categories: Mental healthcare providers & services, local and regional hospitals, higher education institutions, private schools
Secondary Sponsor Categories: Fitness and wellness providers, insurance providers
Click here for the Mind Matters collection. Be sure to click on an article for the unique viewer experience.
The Entertainer: A weekly content series providing seasonal activity ideas, topical tips, and recommendations for entertaining THIS holiday season
.
Primary Audience Demo: Hosts With The Most - Adults M/F 35+
Primary Sponsor Categories: Big box retail, furniture retailers, grocery retailers, wine and liquor retailers
Secondary Sponsor Categories: Home service providers, state lottery, utilities
Click here for The Entertainer collection. Be sure to click on an article for the unique viewer experience.
Home Sweet Home: A weekly series providing topical home maintenance recommendations, DIY tips, and seasonal advice for homeowners.
Primary Audience Demo: Local Homeowners - Adults M/F 35-54
Primary Sponsor Categories: Local and regional home service providers, home improvement retailers
Secondary Sponsor Categories: Home decoration and appliance retailers, utility companies, insurance providers
Click here for the Home Sweet Home collection. Be sure to click on an article for the unique viewer experience.
Women’s Wellness: A weekly content series exploring seasonal health, day-to-day wellness, and lifestyle topics with ideas for women interested in improving the mind, body, and soul.
Primary Audience Demo: Health-Minded Women - Adults Female 25+
Primary Sponsor Categories: Local and regional hospitals, health and fitness providers, beauty and personal care brands
Secondary Sponsor Categories: Grocery retailers, pharmacy chains
Click here for the Women's Wellness collection. Be sure to click on an article for the unique viewer experience.
Car Care: A weekly content series series offering maintenance best practices and DIY tips for car
owners.
Primary Audience Demo: Daily Drivers - Adults M/F 23-65
Primary Sponsor Categories: Automotive service chains, automotive parts and accessory retailers, tier 2 automotive groups
Secondary Sponsor Categories: Insurance agents, automotive retailers
Click here for the Car Care collection. Be sure to click on an article for the unique viewer experience.
Finances FYI: A weekly content series series providing straight-forward finance tips and best practices to help improve financial literacy.
Primary Audience Demo: Money Conscious Adults - Adults M/F 18+
Primary Sponsor Categories: Banks, credit unions, financial service providers
Click here for the Finances FYI collection. Be sure to click on an article for the unique viewer experience.
Go Green: A weekly content series series exploring all-things green-living including everyday tips, hacks, and recommendations for improving our environment and making our communities a better place to live.
Primary Audience Demo: Green Enthusiasts - Adults M/F 23-65
Primary Sponsor Categories: Alternative energy companies, green focused home service providers, green home design and decor companies, organic grocery retailers
Secondary Sponsor Categories: Organic beauty brands
Click here for the Go Green collection. Be sure to click on an article for the unique viewer experience.
Healthy Living: A weekly content series that will serve as a trusted source for everything readers need to nurture their families.
Primary Audience Demo: Adults M/F 23-65, Parents and Grandparents
Primary Sponsor Categories: Grocery retailers, CPG brands, health-related retailers, health and fitness providers
Secondary Sponsor Categories: Utilities
Click here for the Healthy Living collection. Be sure to click on an article for the unique viewer experience.
Cannabis Weekly: A weekly content series exploring interesting cannabis facts and covering cannabis lifestyle topics.
Primary Audience Demo: Cannabis Enthusiasts - Adults M/F 18-65
Primary Sponsor Categories: Cannabis retailers, cannabis CPG brands, cannabis accessories brands
Click here for the Cannabis Weekly collection. Be sure to click on an article for the unique viewer experience.
Parenting Today: A weekly content series series focused on seasonal topics and activity ideas designed for parents with school-age children in the home.
Primary Audience Demo: Active Parents - Adults M/F 23-54
Primary Sponsor Categories: Home decor & craft retailers, grocery retailers, big box retailers
Secondary Sponsor Categories: Insurance agents, service providers marketing to families
Click here for the Parenting Today collection. Be sure to click on an article for the unique viewer experience.