Meet the New Cash Camp Cohort: 12 Local Media Teams Set to Lead in Branded Content

Julia Campbell
Aug 15
3 min read

Updated: Aug 20

We are excited to announce the 12 media organizations selected to participate in the Branded Content Project’s second Cash Camp! This group represents a powerful mix of local publishers, broadcasters, and innovators who are ready to unlock new branded content revenue—this time, with a spotlight on video and audio opportunities.

Please welcome our newest cohort:

Maine Trust for Local News
St. Louis Magazine
Hagadone Media Group
Anchorage Daily News
Black Voice News
WEHCO Media
WRTV - ABC Channel 6
Schneps Media – New York Family
Janesville Gazette
Public Media Network
OnePress, powered by the Nebraska Press Association
The Baltimore Times

What is the Branded Content Project’s Cash Camp?

Cash Camp is an intensive, 12-week experience designed to help local media teams grow their branded content business with hands-on support, expert coaching, and proven strategies. Whether your organization is just starting out or looking to scale, this program equips you with the tools to turn great ideas into real revenue.

What Makes This Camp Unique?

Cash Camp participants will dive deep into video and audio-based branded content, exploring how to pitch, produce, and monetize storytelling across multiple formats. From on-air segments to podcasts and short-form video, this camp is built to help participants meet clients where they are—and create compelling, high-impact content that works.

What to Expect

Participants will work directly with industry leaders like Shannon Kinney of Dream Local Digital and Peter Lamb of Lamb Consulting to develop:

Go-to-market branded content strategies
Multimedia sales and pricing models
Fulfillment and production plans
Real-world execution that delivers results

They’ll also learn from an expanded team of seasoned coaches and consultants, including David Arkin, Jarrett Shaffer, Caitlin Montoya, Jeremy Mims, Julia Campbell and a team of video experts from across the branded content landscape.

The program features collaborative sessions, peer learning, and in-person events that fuel momentum and shared success.

Why Branded Content Still Matters

As local media teams face increasing pressure to diversify revenue and deliver value to advertisers, branded content remains one of the most powerful tools available. And as platforms and audiences shift, audio and video open the door to even more growth potential.

Participants are eager to get started, including Liz Huff, Vice President of Business Development at St. Louis Magazine, who shared:

“I'm very excited to join this Cash Camp cohort—it’s a unique opportunity to deepen our expertise, push creative boundaries, and collaborate on work that drives real impact and results!”

Cash Camp project manager and Dream Local Digital founder Shannon Kinney added:

“This cohort is bringing the energy—and we’re ready for it! Video and audio open up a whole new world of possibilities for branded content, and this group is hungry to learn, experiment, and win. It’s going to be a fun ride with serious revenue upside.”

We are honored to support these 12 organizations as they take bold steps forward in the branded content space.

Stay tuned for updates, success stories, and takeaways from Cash Camp #2!

Learn More

To learn more about the Branded Content Project and the Cash Camp, stay tuned to brandedcontentproject.com or contact julia@brandedcontentproject.com!

The Branded Content Project is designed through a strategic partnership between Local Media Association and the Local Media Consortium, with Knight Foundation funding to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

Editor’s note: Artificial Intelligence was used to create an initial summary of this article, which was then edited by BCP staff.