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  • Writer's pictureLiz Hayes

The Branded Buzz: We sell audience

Updated: Jul 7, 2021

As a local media outlet, you have the unique power to sell your trusted audience through branded content. The Branded Buzz explains the importance of selling your audience NOT your content.

Check out a quick shot of advice from Jared Merves, CRO at Distributed Media Lab, and Patrick Washington, CEO & Co-Publisher of Dallas Weekly.

Want to see The Branded Buzz in your inbox each week? Sign up here! Need more help or want access to our turnkey lifestyle series, Branded Badge Certificate training or one-on-one support? Contact us at


The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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