• Liz Hayes

The Branded Content Project launches The Branded Buzz: sales strategies, tips and tricks

Updated: May 3

In an effort to continue our mission to educate local media outlets on the best practices to help secure new revenue through branded content sales, we're launching a new weekly video series, The Branded Buzz.

New videos will be released every Thursday, featuring advice, best practices, sales strategies and helpful tips for account executives and media professionals working in branded content. Because so many of us are overwhelmed with information, The Branded Buzz videos will be memorable, short and to the point. Each week you can share with your sales teams, your news rooms and everyone who may need a little content strategy buzz!

"We're thrilled to launch The Branded Buzz so we can continue to to help local media outlets develop their content marketing strategies while earning new, sustainable revenue," said General Manager Julia Campbell.

As a local media outlet, you have the unique power to sell your trusted audience through branded content. Our first Branded Buzz explains the importance of selling your audience NOT your content.

Check out a quick shot of advice from Jared Merves, CRO at Distributed Media Lab, and Patrick Washington, CEO & Co-Publisher of Dallas Weekly.

Want to see The Branded Buzz in your inbox each week? Sign up here! Need more help or want access to our turnkey lifestyle series, Branded Badge Certificate training or one-on-one support? Contact us at julia@brandedcontentproject.com.

The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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