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  • Writer's pictureLiz Hayes

Training opportunities for branded content sellers

Updated: Jun 29, 2021

One of the biggest requests The Branded Content Project receives from local media organizations is the opportunity for training. Fortunately, a main pillar of our mission is to offer sales support for media teams across the country. We have several ways for account executives and media professionals to learn from our network of experts.

Our training platform educates and informs individuals on successfully creating, selling and implementing a branded content strategy within your local media organization. This free online video curriculum awards users a branded badge and sales certificate upon completion. The best part? It only takes an hour to complete.

We currently offer two tracks (and are working on a third): Success For Sellers and Branded Content 101. Success For Sellers is our full program intended for those who are or will be actively selling branded content. Users will learn the history of branded content, important statistics to help you sell, best practices and ideal clients to prospect among topics. Branded Content 101 will teach users the basics of branded content and how to collaborate between departments within your media organization. News and creative services professionals should take this shorter track to better understand how to incorporate branded content into the news and editorial side of the business.

Big Branded Calls

On the third Wednesday of every month, we host our Big Branded Call, which features other publishers and experts in the field of content marketing. This is a great opportunity to learn from peers and discover ways to emulate successful concepts at your organization. We also regularly host smaller, more focused calls on various topics. We love to feature success stories from local media outlets in the branded content world, so reach out if you'd like to participate in any way! Get added to the list here!

The Branded Buzz is our weekly video series and e-newsletter that is designed to inform, engage and educate on what we're up to and how we can help. The Branded Buzz videos are short and to the point - all less than one minute - and offer a quick sales tip, strategy or tidbit to help motivate sellers of branded content.

Our e-newsletter is sent out Thursdays and is our way to let you know what's going on in the world of branded content, highlight our turnkey products, celebrate media wins and stay in touch. Sign up here.

Sales Team Training We're thrilled to get on a call with your sales team to walk through our turnkey products, demonstrate our storefront, or simply discuss branded content strategy. We find this is a great opportunity to get one-on-one sales support and help jump-start your team's excitement in selling content marketing.

Whether you have an established branded content studio or are just getting started - The Branded Content Project offers a unique and turnkey solution to help any local media organization add new advertising dollars.

The Branded Content Project has created an easy-to-follow playbook designed to provide any media company with a clear step-by-step plan to launch a sustainable, profitable content marketing strategy for your organization in four weeks. This program was created to help you begin selling and generating revenue and profit quickly.

Our Branded Content Guide contains loads of information from experts in the field and is a great place to start educating yourself on this type of marketing.

Let's get you involved. Contact us at


The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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