Branded Buzz: A branded content success story
The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant, Director of Digital at Great West Media. Great West has done a remarkable job selling dozens of local sponsorships using The Branded Content Project's turnkey lifestyle series.
Great West tapped NWR Painting to sponsor the Home Sweet Home series, which consists of weekly articles featuring topical home maintenance recommendations, DIY tips, and seasonal advice for homeowners. According to Grant, NWR Painting has been thrilled to align their brand with the content, while also getting the opportunity to tell their story and offerings as a business.
"This has brought them new customers. They've had to expand their business and they're always hiring to match with that demand. They told us in the history of their company, that this was the single best marketing campaign that they've ever done," Grant said.
NWR Painting understands that its target audience and customer base is on the news site and by positioning themselves next to Home Sweet Home content, they are reaching their desired audience.
"They asked every single phone call, email, every lead they get: how did you hear about us? And everyone is telling them, I saw you on Rocky Mountain Outlook Today. They're having that conversation with their customers," she said.
So far, Great West Media has sold more than $160,000 (Canadian) in branded content sponsorships to small and medium sized businesses.
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The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.