Dear Partners:
Each month The Branded Content Project brings you four original, unique articles across 10 collections that are published to partner websites each Monday. That’s literally 40 articles to take to sponsors, the kind of content they can get excited about presenting to their customers and audiences.
August is even more special because it happens to have five Mondays! That means there will be 50 total articles covering a wide array of August-themed topics.
Several articles revolving around Labor Day and warm weather bring an especially exciting opportunity to connect with local grocery stores, fitness centers, home decor stores, and other big-box retailers. On tap are topics around late-summer gardening, crafting outdoors, tackling a 5K, and water aerobics, plus plenty of recipe roundups and how to throw the perfect Labor Day Party for all those end-of-summer barbecues we know and love.
Of course, that’s just the beginning. Summer is a popular time for home improvement projects, which is exactly why we share landscaping and patio ideas, how to make the yard look its best, and the best kinds of kitchen gadgets. It’s exactly the kind of content hardware stores, interior design stores, HVAC providers, utility companies, and many more are looking for to showcase their brand.
For all those banks, credit unions, and financial service providers, there are some especially high-quality articles coming in August that focus on managing debt, saving, investing, and even how to avoid phone scams.
Finally, we can’t forget the ever-growing cannabis market! Articles to present to your local dispensaries, CPG brands, and cannabis accessory brands include things like the differences between smoking methods, weed types that aid in sleep, hot new strains, and much, much more.
I’m also excited to announce that we recently launched a Custom Content series initiative. Each month, we’ll provide you with a list of topical ideas for custom content you can present to sponsors to help them tell their unique stories. The list is an excellent jumping off point to help them get their brand out in front of engaged audiences. Contact us for details on custom articles that we can provide for your brands.
With the most detrimental effects of the COVID-19 pandemic largely in the rearview mirror for most, people will be celebrating the unofficial end of summer with a bang. The Branded Content Project Collections and our partners bring them the content to make sure of it!
Happy selling!
Caitlin Hendee
Associate Editor
The Branded Content Project
If you work for a local media outlet and need storefront access to see all of the upcoming content, please contact us. Email us at julia@brandedcontentproject.com or liz@brandedcontentproject.com.
The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.