Rolling out a new branded content strategy can be a massive undertaking, but with the right support, training and resources it can lead to a lucrative new revenue stream for a news organization. On the next Big Branded Call, we'll hear from Dawn Jorgenson, branded content managing editor for Graham Media Group, about how the local broadcast powerhouse relaunched their branded content program.
In addition to the relaunch, Jorgenson will discuss what changes were implemented, how sales teams are trained, and offer insights into how Graham tracks branded content success.
The Big Branded Call is Wed, April 17th at 1 p.m. EST and is open to all media professionals interested in learning about what is working in branded content. Sign up here!
The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.