• The Branded Content Project

Lock in Q4 sales with October content marketing ideas

Updated: Sep 13



October brings a host of opportunities to connect with local advertisers and brands who want to get behind premium content covering a wide array of topics.


For starters, October is Breast Cancer Awareness month, giving you the chance to be talking to health and wellness providers, hospitals, retirement communities, even retailers about which events and products they have in the works. They can do that by sponsoring a collection that includes our breast cancer prevention-themed articles — or via a custom article or series that showcases what makes them unique!


Also, Halloween! With 2020 meaning many families weren’t able to celebrate with traditional parties and trick-or-treating, we’re bringing plenty of October content that gives them precisely the information they need to make up for it this year! We put together DIY sustainable costume guides, this year’s hottest costumes, how to host an unforgettable Halloween bash, creative recipes, and much, much more!


The sky’s the limit with brands who are looking to align with Halloween content — big-box retailers, grocery and home decór stores, craft outlets, retirement communities, you name it!


October also means vehicle- and home-owners are running up against the cold weather deadline to get their houses and cars or SUVs winter-ready. Our guides on gutter cleaning, ceiling fan repair and replacement, how to replace windshield wipers and fluid, and best floor mats are just the things home improvement stores, HVAC, and utility companies are looking for.


And for all the pumpkin lovers and fall produce aficionados, we have the tasty recipe roundups they’re looking for — plus guides to healthier ingredient swaps, meal prep, even how to make pot brownies! Marijuana dispensaries are, of course, just the brands you’ll want to share that and all the Cannabis Weekly content, which also includes the 411 on a legendary strain and fascinating facts about flower most people don’t know.


Plus, credit unions, banks, and financial institutions have some exceptional October content coming their way, including what to do about a stolen wallet, how to shop for the best car insurance, saving tips, and a breakdown of different credit card rewards programs!


Finally, mental health has the potential to deteriorate as the seasons change and the busy holiday season approaches. October content explores that with its expert insight into reducing stress and taking care of yourself with support from friends and wellness tips. Medical offices and hospitals, assisted living and retirement communities, women’s wellness and fitness brands, and beauty and personal care providers are great potential sponsors.


If you’re not thinking about October yet, there’s no time like the present. Put all this exciting content in your back pocket and start connecting with the many brands who are looking for it!


Caitlin Hendee

Director of Editorial The Branded Content Project


> Check out the full list of content coming in October here.



The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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