“Everything does have a shelf life, but stories never die. Everybody needs to be really good at telling stories because amidst the...

As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...

We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...

The Branded Content Project is accepting guest post submissions from content marketing and sales experts in the industry. This post is...

Dear Partners: One of the best times to work with brands who want their name next to quality content is the holiday season. Thankfully,...

We know that 2020 was an incredibly challenging year for the service, travel and entertainment industries, but statistics show that...

In this week's Branded Buzz, we hear from Bob Smolik, director of research & category insights for Tribune Publishing Company, who...

This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your...

In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...

In this week's Branded Buzz, we hear from Brian Monihan, Vice President of Pamplin Media Group, who talks about the success of the...

This week's Branded Buzz features a sampling of content headlines from The Branded Content Project's ten lifestyle series: Active Aging,...

October brings a host of opportunities to connect with local advertisers and brands who want to get behind premium content covering a...

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...

In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...

As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...

If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...

The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. To emphasize this,...

We know it can be a challenge for sales reps to explain to clients and local advertisers what branded content is and why they need it for...