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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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WRAL brand agencies bring storytelling to life with successful collaboration
“Everything does have a shelf life, but stories never die. Everybody needs to be really good at telling stories because amidst the...

Liz Hayes
Oct 29, 20213 min read
122 views
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The Branded Content Project announces expanded sales support and products
As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...

The Branded Content Project
Oct 18, 20213 min read
132 views
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Flipping awesome sales advice in the Branded Buzz Flip Book
We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...
Julia Campbell
Oct 11, 20212 min read
159 views
0 comments


Guest Post: The hero's journey - a formula to increase revenue for local media outlets
The Branded Content Project is accepting guest post submissions from content marketing and sales experts in the industry. This post is...

The Branded Content Project
Oct 6, 20213 min read
110 views
0 comments


Amazing November Content for Local Advertisers
Dear Partners: One of the best times to work with brands who want their name next to quality content is the holiday season. Thankfully,...

The Branded Content Project
Oct 6, 20212 min read
32 views
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Tribune Publishing & Studio 1847 share holiday campaign for local advertisers
We know that 2020 was an incredibly challenging year for the service, travel and entertainment industries, but statistics show that...

Liz Hayes
Oct 4, 20213 min read
133 views
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Branded Buzz: 2021 Holiday shopping stats
In this week's Branded Buzz, we hear from Bob Smolik, director of research & category insights for Tribune Publishing Company, who...

Liz Hayes
Sep 29, 20211 min read
39 views
0 comments


Branded Buzz: Holiday playbook for Q4 sales
This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your...

Liz Hayes
Sep 22, 20212 min read
138 views
0 comments


Publishers focused on cannabis content marketing have revenue rollin' in
In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...

Liz Hayes
Sep 20, 20214 min read
458 views
0 comments


Branded Buzz: How Pamplin Media highlights amazing kids
In this week's Branded Buzz, we hear from Brian Monihan, Vice President of Pamplin Media Group, who talks about the success of the...

Liz Hayes
Sep 15, 20211 min read
39 views
0 comments


Branded Buzz: Sponsors to target in October
This week's Branded Buzz features a sampling of content headlines from The Branded Content Project's ten lifestyle series: Active Aging,...

Liz Hayes
Sep 8, 20212 min read
33 views
0 comments


Lock in Q4 sales with October content marketing ideas
October brings a host of opportunities to connect with local advertisers and brands who want to get behind premium content covering a...

The Branded Content Project
Sep 8, 20212 min read
49 views
0 comments


Pamplin Media Group generates $210,000 after The Storyteller Solution from TBCP and E&P Magazine
As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...

Liz Hayes
Sep 3, 20213 min read
247 views
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Branded Buzz: SMBs to increase content marketing spending
In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...

Liz Hayes
Sep 1, 20211 min read
40 views
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Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices
As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

Liz Hayes
Aug 26, 20218 min read
384 views
1 comment


Branded Buzz: Finish the Content Marketing Sales Year Strong
In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...

Liz Hayes
Aug 25, 20212 min read
85 views
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Branded Buzz: The power of local media to advertisers
If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...

Liz Hayes
Aug 18, 20211 min read
102 views
0 comments


Branded Buzz: A branded content success story
The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...

Liz Hayes
Aug 11, 20212 min read
34 views
0 comments


The Storyteller Solution: A webinar and turnkey sales opportunity for your company
As a local media outlet, you know the power of your audience is what will help advertisers get their message across. To emphasize this,...
Julia Campbell
Aug 6, 20212 min read
137 views
0 comments


Branded content video explainers educate local advertisers
We know it can be a challenge for sales reps to explain to clients and local advertisers what branded content is and why they need it for...

Liz Hayes
Aug 5, 20212 min read
587 views
0 comments
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