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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Boost social impact for audience and advertisers with cause marketing
Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to...

Liz Hayes
Jan 14, 20223 min read


Fall in love with our February content
Dear Partners: This year promises to be an exciting one, with plenty of opportunities to sell prospective clients on the many pieces of...

The Branded Content Project
Jan 10, 20222 min read


Top 5 ways to kickstart branded content revenue in 2022
New year, new revenue! We want to help you and your team have a successful start to 2022, so we're sharing five things to focus on now...

Liz Hayes
Jan 3, 20224 min read


Huge revenue potential in upcoming branded content sales bootcamps; sign up!
The Meta Branded Content Project is thrilled to be continuing our Branded Content Sales Bootcamps into 2022. We're currently seeking...

The Branded Content Project
Dec 13, 20212 min read


Hook health-related advertisers with our January content
Dear Partners: It’s hard to believe that the holidays are already here, but that’s the reality! And although December’s amazing array of...

The Branded Content Project
Dec 8, 20212 min read


SKYLINE Studio shares smart tips for video branded content campaigns
Each month, the Meta Branded Content Project hosts its Big Branded calls filled with content marketing advice from industry experts. ...

Liz Hayes
Dec 6, 20212 min read


Branded Buzz: Video Branded Content Process Tips
This week's Branded Buzz features Reggie Estrella, Creative Director for SKYLINE Studio, Southern California News Group’s content...

Liz Hayes
Dec 1, 20211 min read


Bootcamp helps generate successful new revenue streams for publishers
The Meta Branded Content Project recently completed its Branded Content Sales Bootcamp, leading to more than $2M in new revenue for the...

Liz Hayes
Nov 30, 20213 min read


The Meta Branded Content Project announces new funding to expand programs
$1 million investment will support boot camps, branded badge certificate programs and sales products for local media outlets New York,...

The Branded Content Project
Nov 11, 20214 min read


Publishers working with Meta BCP generate $50M; details in our 2021 Impact Report
The Meta Branded Content Project is thrilled to share the impact our programs have made on the local media industry since its inception...

Liz Hayes
Nov 11, 20212 min read


Holiday-themed content perfect for local advertisers to sponsor in December
Dear Partners: The holidays are right around the corner — and that means we’re bringing all the December content consumers are looking...

The Branded Content Project
Nov 8, 20212 min read


WRAL brand agencies bring storytelling to life with successful collaboration
“Everything does have a shelf life, but stories never die. Everybody needs to be really good at telling stories because amidst the...

Liz Hayes
Oct 29, 20213 min read


The Branded Content Project announces expanded sales support and products
As we quickly approach the upcoming year, we are excited to share new member benefits and offerings from the Meta Branded Content Project...

The Branded Content Project
Oct 18, 20213 min read


Flipping awesome sales advice in the Branded Buzz Flip Book
We're flipping excited to share something new with you! Thanks to the support of the Facebook Journalism Project, Local Media Consortium...
Julia Campbell
Oct 11, 20212 min read


Guest Post: The hero's journey - a formula to increase revenue for local media outlets
The Branded Content Project is accepting guest post submissions from content marketing and sales experts in the industry. This post is...

The Branded Content Project
Oct 6, 20213 min read


Amazing November Content for Local Advertisers
Dear Partners: One of the best times to work with brands who want their name next to quality content is the holiday season. Thankfully,...

The Branded Content Project
Oct 6, 20212 min read


Tribune Publishing & Studio 1847 share holiday campaign for local advertisers
We know that 2020 was an incredibly challenging year for the service, travel and entertainment industries, but statistics show that...

Liz Hayes
Oct 4, 20213 min read


Branded Buzz: 2021 Holiday shopping stats
In this week's Branded Buzz, we hear from Bob Smolik, director of research & category insights for Tribune Publishing Company, who...

Liz Hayes
Sep 29, 20211 min read


Branded Buzz: Holiday playbook for Q4 sales
This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your...

Liz Hayes
Sep 22, 20212 min read


Publishers focused on cannabis content marketing have revenue rollin' in
In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...

Liz Hayes
Sep 20, 20214 min read
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