• The Branded Content Project

Hook health-related advertisers with our January content


Dear Partners:


It’s hard to believe that the holidays are already here, but that’s the reality! And although December’s amazing array of The Branded Content Project’s articles has already been completed, you can still leverage it to bring on new sponsors and advertisers looking for ways to engage with their target audiences this month.


Then, it’s time to set your sights on the new year and all that 2022 has to offer. January brings with it another five-Monday month, meaning 10 extra articles across all 10 collections! More articles mean more opportunities to close the deal!


January means big business for food, fitness, and wellness companies because it’s typically a time many people are working to eat healthier and get in shape following the holiday season. Other common New Year’s resolutions include finding a new hobby, saving money, completing a home improvement project, being more eco-friendly, and improving overall mental health and well-being.


We have tons of content across all 10 Branded Content Project collections to help guide people to achieving their goals. Examples for those looking to get healthier include the best YouTube fitness channels for seniors, unique fitness class ideas, outdoor activities for the whole family, mindfulness guides, and, of course, many tasty low-calorie recipe roundups! Gyms, wellness and event centers, hospitals, beauty and personal care providers, supermarkets, wine and liquor stores, even tech companies all look for content just like this to sponsor.


For the new hobby seekers, we put together a list of the best board games, plus plenty of craft ideas for kids and seniors—excellent content for craft stores, big box retailers, and retirement communities to get behind.


And for all those people who want to make their home a better place to live in the new year, our Home Sweet Home and The Entertainer collections give them exactly what they crave: winter decoration guides and project ideas, drapery tips, even top tech products for 2022! Your local home improvement and decor stores, furniture and appliance retailers, plumbers and HVAC, home security companies, and many more will love it.


Financial service providers, banks, and credit unions are definitely going to enjoy what’s coming in 2022 for Finances FYI, which includes how to choose the best savings account, financial security tips, and refinancing and estate planning guides.


Finally, we’re thinking green for 2022: green travel tips, green pet foods, green light bulbs—all perfect for alternative energy companies, organic grocery, and utility companies to sponsor. Plus, green cannabis! For the dispensaries and marijuana product retailers, there’s a guide to cannabis-infused edibles, bud and breakfast destinations, and a look-ahead on what the cannabis industry can expect in 2022.


January — and all the New Year’s resolutions that come with it — is truly one of the best times to take advantage of all The Branded Content Project has to offer. So, don’t wait to start leveraging these articles to connect with your target sponsors.


Happy selling!


Caitlin Hendee

Director of Editorial The Branded Content Project


> View full Content Calendars, Prospecting Emails, and Sales Decks here.

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