Boost social impact for audience and advertisers with cause marketing
Updated: Jan 19, 2022
Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to build a positive image that connects with consumers. By using publishers' highly engaged audiences, VOMO gives sponsors the platform they need to show what they care about.
VOMO, a leading technology provider in volunteer management, engages audiences to donate or volunteer to local nonprofits while showcasing local sponsors’ philanthropic causes, making communities better and brighter.
The Meta Branded Content Project is offering a new tiered pricing offering through its partnership with VOMO, creating an accessible and affordable turnkey cause marketing solution for media organizations.
The new pricing structure will ensure local media outlets of all sizes can affordably lead the way to positive change in their communities by connecting sponsors, nonprofit organizations and volunteers through an engaging online platform.
VOMO's platform engages audiences to donate or volunteer to local nonprofits while showcasing local sponsors’ philanthropic causes, making communities better and brighter. It also enables advertisers and media partners to gain valuable first party data of volunteers and users.
"VOMO is powering organizations, audiences, and individuals across communities nationwide to move from talking about 'doing good' to actually doing it for maximum impact. And the best part for our media partners? Whenever anyone takes any type of action on our platform, our clients receive all of the first party data to grow their audience and business. It's their data. In today's society, we are changing the game by connecting our client's listeners and readers into full participant's with the organization resulting in increased social and monetary ROI," said Rob Peabody, Co-Founder & CEO of VOMO.
Publisher partners will have the opportunity to customize their online community platform based on their needs. Media organizations participating will receive a select number of VOMO pro subscriptions to give to their favorite local nonprofits, providing them an engagement platform loaded with all the features they need to handle the day-to-day demands of volunteer management. Participants will also be provided with a custom volunteer widget to drive traffic to their volunteer hub prompting volunteers to sign up and organizations to register. More options include custom articles, additional non-profit subscriptions and users.
"Ninety percent of consumers say they want companies to tell them how they are supporting causes and making a difference. This is why we feel it's crucial for corporate responsibility to be part of your branded content initiative," said Meta Branded Content Project General Manager Julia Campbell.
This is a perfect long-term opportunity for a handful of headline sponsors who understand that audiences want to know what causes they support. VOMO also provides publishers with a virtual volunteer coordinator, who will ensure relevant and timely volunteer projects are on the platform. Additional custom options include a microsite build and branded subdomain.
Rob from VOMO will be on our upcoming Big Branded Call on Wednesday, February 16 at 1 ET. To be added to our monthly Big Branded Calls, which always include sage advice from branded content experts in the media industry, register here for an invite.
The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.