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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2

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The Branded Content Project
May 9, 20222 min read
SMBs increase content marketing ad spending to $80B
Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...
1,029 views0 comments

Liz Hayes
Apr 25, 20224 min read
The Philadelphia Inquirer shares successful strategy with ad-supported content hubs
For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...
347 views0 comments

Liz Hayes
Apr 18, 20225 min read
Take our virtual cannabis-focused sales bootcamp for high revenue potential
The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...
120 views0 comments

The Branded Content Project
Apr 7, 20222 min read
Engaging summer content to present to local advertisers now
June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...
72 views0 comments

Liz Hayes
Apr 4, 20224 min read
How to get started in commerce content
If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...
149 views0 comments

Liz Hayes
Mar 23, 20225 min read
Missed the healthcare sales bootcamp? Catch up here!
We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...
156 views0 comments


Julia Campbell
Mar 22, 20223 min read
Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami
As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...
119 views0 comments

The Branded Content Project
Mar 3, 20222 min read
Voyage into new opportunities with our latest series: Travel Time
The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality,...
180 views0 comments

Liz Hayes
Mar 1, 20221 min read
Learn about affiliate marketing opportunity on the Big Branded Call this month
We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...
107 views0 comments

Liz Hayes
Feb 23, 20222 min read
Branded Buzz: Nailing your next cold call
In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...
194 views0 comments

The Branded Content Project
Feb 17, 20222 min read
Upcoming spring content for your local advertisers to sponsor
Dear Partners: When it comes to sponsors, it’s no secret that one of the most critical elements to success is looking ahead. That means...
23 views0 comments

Liz Hayes
Feb 14, 20223 min read
High revenue potential with cannabis-focused sales bootcamp
The Meta Branded Content Project is currently seeking applicants from local media companies to participate in our free, cannabis-focused...
283 views0 comments

The Branded Content Project
Feb 7, 20222 min read
Healthcare advertisers to target for branded content sponsorships this month
Dear Partners: It’s one of the fastest-growing industries globally, with spending expected to reach over $10 trillion by 2022. That’s...
109 views0 comments

Liz Hayes
Jan 31, 20223 min read
Free training opportunities to take your reps to the next level
Here at the Meta Branded Content Project, we're all about giving local media outlets the resources they need to feel confident securing...
120 views0 comments

Liz Hayes
Jan 24, 20224 min read
Emerging video trends and revenue opportunities from Lee Enterprises' Brand Ave. Studios
“What we encourage our clients to do is to really think about how we can help them in a full marketing strategic session,” said Robin...
295 views0 comments

Liz Hayes
Jan 14, 20223 min read
Boost social impact for audience and advertisers with cause marketing
Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to...
132 views0 comments


The Branded Content Project
Jan 10, 20222 min read
Fall in love with our February content
Dear Partners: This year promises to be an exciting one, with plenty of opportunities to sell prospective clients on the many pieces of...
123 views0 comments

Liz Hayes
Jan 3, 20224 min read
Top 5 ways to kickstart branded content revenue in 2022
New year, new revenue! We want to help you and your team have a successful start to 2022, so we're sharing five things to focus on now...
152 views0 comments

The Branded Content Project
Dec 13, 20212 min read
Huge revenue potential in upcoming branded content sales bootcamps; sign up!
The Meta Branded Content Project is thrilled to be continuing our Branded Content Sales Bootcamps into 2022. We're currently seeking...
347 views0 comments

The Branded Content Project
Dec 8, 20212 min read
Hook health-related advertisers with our January content
Dear Partners: It’s hard to believe that the holidays are already here, but that’s the reality! And although December’s amazing array of...
30 views0 comments
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