Liz Hayes
Branded Buzz: Using calendar events to close sales
Recently a local media member working with The Branded Content Project shared a strategy they're using to try and close a deal with a...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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The Branded Content Project
- Jul 19, 2021
- 4 min
Driving revenue through content: best practices to make more money
The power yielded as a local media brand that is trusted, safe and always there for its audience to inform and engage can’t be...
99 views0 comments
Liz Hayes
- Jul 13, 2021
- 2 min
Branded Buzz: How much time you should spend prospecting
Exactly how much time should account executives spend prospecting each week? According to Peter Lamb, of Lamb Consulting, in order to...
176 views0 comments
Liz Hayes
- Jun 29, 2021
- 1 min
Branded Buzz: Follow us on social
What's the latest in the world of branded content? What have we been up to and how can we best support local media in this realm? We...
17 views0 comments
The Branded Content Project
- Jun 28, 2021
- 2 min
Secure new sponsors with engaging summer branded content
Dear Partners: Each month The Branded Content Project brings you four original, unique articles across 10 collections that are published...
74 views0 comments
Liz Hayes
- Jun 24, 2021
- 3 min
Training opportunities for branded content sellers
One of the biggest requests The Branded Content Project receives from local media organizations is the opportunity for training. ...
70 views0 comments
Liz Hayes
- Jun 22, 2021
- 2 min
Branded Buzz: Who to target in 2021
Content marketing is a growing advertising industry and is projected to become more of a priority in 2021. In fact, according to...
33 views0 comments
Liz Hayes
- Jun 15, 2021
- 2 min
Branded Buzz: Adding Promotions
This week's Branded Buzz focuses on the value of using promotions in your branded content strategy with tips from Liz Huff, director of...
26 views0 comments
The Branded Content Project
- Jun 14, 2021
- 1 min
Julia Campbell named in Adweek's Creative 100
For the past seven years, Adweek has recognized the most fascinating and enviable creative professionals in its Creative 100 list. The...
21 views0 comments
Julia Campbell
- Jun 12, 2021
- 4 min
The content marketing opportunity for emerging video platforms
There are no new ideas, but there are some great ones we need to reimagine, including integrating products and sponsors into compelling...
67 views0 comments
Liz Hayes
- Jun 10, 2021
- 2 min
The Branded Buzz: Sponsored & Custom Content Combined
The local media companies The Branded Content Project is working with are finding sales success with advertisers when combining our...
80 views0 comments
The Branded Content Project
- Jun 3, 2021
- 3 min
Selling Summer: Perfect content for new advertisers
Summer 2021 is a time for optimism. After more than a year of living through a pandemic that changed life as we know it, the warmer days...
103 views0 comments
Liz Hayes
- Jun 3, 2021
- 1 min
The Branded Buzz: Say Thank You
When's the last time you received a handwritten thank you card in the mail? Wouldn't it be lovely to bring back this trend? In this...
17 views0 comments
The Branded Content Project
- Jun 1, 2021
- 5 min
Is sponsored content a dirty word?
We've been dancing between the worlds of "church and state," the "good and evil sides of the business" and the difference between "Big-J...
313 views0 comments
Liz Hayes
- May 27, 2021
- 1 min
The Branded Buzz: Sales Incentives
This week's Branded Buzz focuses on helping your company grow by incentivizing your sales staff. We think sales incentives are a great...
15 views0 comments
Liz Hayes
- May 20, 2021
- 1 min
The Branded Buzz: Corporate Social Responsibility and Branded Content
Ninety percent of consumers say they want companies to tell them how they are supporting causes and making a difference. This is why...
54 views0 comments
Liz Hayes
- May 19, 2021
- 1 min
Contest Time! Sell these series first for big giveaway
We are incentivizing the incredible sellers from local media outlets with a great giveaway! The first four individuals to sell one of...
149 views0 comments
Liz Hayes
- May 17, 2021
- 2 min
What's the pitch? How you can present and sell a branded content series.
You’ve decided on a perfect client to present a branded content campaign. Now you need to make sure you present it in a way that will...
131 views0 comments
liz9524
- May 13, 2021
- 2 min
The Branded Buzz - Why you need TLC
https://www.youtube.com/watch?v=bdjy6Re6p5Y How do you sell branded content? It’s not an easy question to answer. Even the basic...
15 views0 comments
Liz Hayes
- May 10, 2021
- 3 min
7 tips for creating a successful branded content initiative
Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...
165 views0 comments
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