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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Branded Buzz: Climb the LADDER
In this week's Branded Buzz, we get golden advice from Peter Lamb, president of Lamb Consulting who explained why sales representatives...

Liz Hayes
Sep 19, 20222 min read
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Research: How local media organizations can help advertisers (Part 3 of 3)
We know that local advertisers are spending money on content marketing ($80 billion this year) and that two out of three SMBs are making...

Liz Hayes
Sep 7, 20222 min read
63 views
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Research: Video is local media's domain (Part 2 of 3)
Last week we learned all about which SMBs are using content marketing as a tool to connect meaningful storytelling with consumers (see...

Liz Hayes
Aug 30, 20222 min read
104 views
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Research: Why SMBs are using content marketing & other insights (Part 1 of 3)
Recently the Meta Branded Content Project sought out the experts from Borrell Associates for new research on content marketing in the...

Liz Hayes
Aug 22, 20222 min read
118 views
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A guide of sponsors to target this September
September brings the unofficial start to autumn, when scorching summer days end with cooler evenings, and the changing leaves draw...

The Branded Content Project
Aug 5, 20222 min read
91 views
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New training videos break down how to sell our lifestyle series
You're interested in selling branded content, you've taken the Branded Badge Certificate Program, but now how do you actually start...

Liz Hayes
Jul 29, 20222 min read
206 views
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Join our next sales bootcamp for branded content growth
We're looking for local media professionals interested in gaining valuable insight on successfully selling branded content to join our...

Liz Hayes
Jul 20, 20222 min read
326 views
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Catch our Big Branded call for content marketing insights
Two years ago, savvy local businesses put priority on getting their story out – which often included how they were handling the pandemic....

Liz Hayes
Jul 18, 20221 min read
64 views
0 comments


Branded Buzz: Sales advice for the second half of 2022
On our last Big Branded call, Consultant Peter Lamb offered some great advice for sales representatives to take and run with as we head...

Liz Hayes
Jun 29, 20222 min read
80 views
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New series subscription model benefits media outlets
We have a big announcement from Distributed Media Lab, our content and technology fulfillment partner, that will be a benefit to media...

Liz Hayes
Jun 17, 20223 min read
136 views
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Check Out DFW drives revenue with real estate branded content & local recommendations
Having a great content strategy combined with sponsorship revenue to support it leads to a winning website like Check Out DFW. On our Big...

Liz Hayes
Jun 6, 20224 min read
127 views
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Hot content to pitch to local sponsors this summer
Summer is one of the busiest spending seasons. Americans spend more during the summer than both the spring and fall, and many will be...

The Branded Content Project
May 24, 20222 min read
79 views
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Boost revenue with branded content advertiser videos
A January 2022 report from Reportlinker shows that by 2026, video will account for an eye-popping 89% of all mobile data traffic....

Liz Hayes
May 16, 20224 min read
192 views
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Local businesses expect to make content marketing a bigger priority this year
Meta Branded Content Project/Borrell Associates poll found content marketing even more appealing to businesses following Covid pandemic...

The Branded Content Project
May 9, 20223 min read
179 views
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SMBs increase content marketing ad spending to $80B
Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...

The Branded Content Project
May 9, 20222 min read
1,093 views
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The Philadelphia Inquirer shares successful strategy with ad-supported content hubs
For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...

Liz Hayes
Apr 25, 20224 min read
355 views
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Take our virtual cannabis-focused sales bootcamp for high revenue potential
The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...

Liz Hayes
Apr 18, 20225 min read
120 views
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Engaging summer content to present to local advertisers now
June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...

The Branded Content Project
Apr 7, 20222 min read
72 views
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How to get started in commerce content
If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...

Liz Hayes
Apr 4, 20224 min read
149 views
0 comments


Missed the healthcare sales bootcamp? Catch up here!
We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...

Liz Hayes
Mar 23, 20225 min read
160 views
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