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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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All of the video sales bootcamp sessions in one post!
The final Branded Content Project bootcamp of the year was a resounding success, featuring more than a dozen coaches who brought their...

Liz Hayes
Nov 18, 20222 min read


Pitch Black's custom content success on the next Big Branded Call
November's Big Branded Call is going to be a great opportunity to learn about how to successfully present and sell custom content as a...

Liz Hayes
Nov 8, 20221 min read


Close end-of-year sales with our holiday content playbook
The holiday season is quickly approaching, and it is our job to help our local advertisers with their end of year strategies. We want to...

Liz Hayes
Nov 3, 20222 min read


Case Study: AL DIA's unique formula for success includes thinking outside the box
October's Big Branded Call was the perfect platform for Martin Alfaro ™️ and Alaitz Ruiz-Arteagoitia of AL DÍA News Media to show off...

Liz Hayes
Oct 31, 20224 min read


Take our Q3 virtual sales bootcamp
The Meta Branded Content Project recently wrapped up a four-week sales bootcamp highlighting lucrative content sales strategies that will...

Liz Hayes
Oct 24, 20222 min read


Case Study: Masthead Maine gets creative with branded content campaigns
The sales force at Masthead Maine was prudent to allow their local credit union client to open up about his passions. It led to an...

Liz Hayes
Oct 17, 20224 min read


Creative content revenue strategies on the next Big Branded Call
We are eager for this month's Big Branded Call featuring some of the most creative digital sales professionals we know from AL DÍA News...

The Branded Content Project
Oct 12, 20221 min read


Win more sales with upcoming video-focused sales bootcamp
Having an effective video marketing strategy as a local news organization is absolutely critical. We are here to help you create new...

Liz Hayes
Oct 10, 20221 min read


Free holiday content series available for download
The leaves are just starting to change colors, but we are already thinking about the cooler days ahead and the festive holidays that come...

Liz Hayes
Sep 29, 20221 min read


Branded Buzz: Climb the LADDER
In this week's Branded Buzz, we get golden advice from Peter Lamb, president of Lamb Consulting who explained why sales representatives...

Liz Hayes
Sep 19, 20222 min read


Research: How local media organizations can help advertisers (Part 3 of 3)
We know that local advertisers are spending money on content marketing ($80 billion this year) and that two out of three SMBs are making...

Liz Hayes
Sep 7, 20222 min read


Research: Video is local media's domain (Part 2 of 3)
Last week we learned all about which SMBs are using content marketing as a tool to connect meaningful storytelling with consumers (see...

Liz Hayes
Aug 30, 20222 min read


Research: Why SMBs are using content marketing & other insights (Part 1 of 3)
Recently the Meta Branded Content Project sought out the experts from Borrell Associates for new research on content marketing in the...

Liz Hayes
Aug 22, 20222 min read


A guide of sponsors to target this September
September brings the unofficial start to autumn, when scorching summer days end with cooler evenings, and the changing leaves draw...

The Branded Content Project
Aug 5, 20222 min read


New training videos break down how to sell our lifestyle series
You're interested in selling branded content, you've taken the Branded Badge Certificate Program, but now how do you actually start...

Liz Hayes
Jul 29, 20222 min read


Join our next sales bootcamp for branded content growth
We're looking for local media professionals interested in gaining valuable insight on successfully selling branded content to join our...

Liz Hayes
Jul 20, 20222 min read


Catch our Big Branded call for content marketing insights
Two years ago, savvy local businesses put priority on getting their story out – which often included how they were handling the pandemic....

Liz Hayes
Jul 18, 20221 min read


Branded Buzz: Sales advice for the second half of 2022
On our last Big Branded call, Consultant Peter Lamb offered some great advice for sales representatives to take and run with as we head...

Liz Hayes
Jun 29, 20222 min read


New series subscription model benefits media outlets
We have a big announcement from Distributed Media Lab, our content and technology fulfillment partner, that will be a benefit to media...

Liz Hayes
Jun 17, 20223 min read


Check Out DFW drives revenue with real estate branded content & local recommendations
Having a great content strategy combined with sponsorship revenue to support it leads to a winning website like Check Out DFW. On our Big...

Liz Hayes
Jun 6, 20224 min read
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