The Meta Branded Content Project recently wrapped up a four-week sales bootcamp highlighting lucrative content sales strategies that will lead sales reps on the road to success. We are excited to have all four weeks of calls here for you to catch up on anytime, so you can start taking advantage of all that we've learned at your own pace.
Follow along below to participate in our Q3 virtual sales bootcamp!
Week 1 was spent introducing some of the basics of branded content, including statistics that illustrated how crucial content marketing is for local advertisers. We also emphasized four of the Meta Branded Content Project's ten series and brainstormed on which clients to present them to. The four series we focused on during this bootcamp are: Parenting Today, Go Green, Travel Time and Home Sweet Home.
During Week 2 of the sales bootcamp, we focused on pricing, packaging and prospecting. Consultant Peter Lamb talked a lot about building a sales funnel and why every vertical needs a golden egg prospect. The group discussed outside of the box prospects to consider, and we went over the different types of branded content.
It was thrilling to welcome Frank Mungeam, chief innovation officer for Local Media Association to Week 3 of the bootcamp! Mungeam discussed his work with the Covering Climate Collaborative, a network of 25 newsrooms and science partners reporting on the effects of climate change, climate solutions and climate justice. It was the perfect pairing with our series, Go Green.
There is a lot of opportunity with Go Green, especially since the passage of the Inflation Reduction Act, which includes many energy efficiency subsidies for small businesses and homeowners.
We also showed several examples of sales packages and presentations to give participants a better idea of how to present branded content to clients.
The bootcamp came to an end with a graduation celebration! We asked the crowd about lessons they learned and showed off successful branded content campaigns to inspire them to keep grinding.
The Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.