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  • Liz Hayes

$80M in revenue for Branded Content Project participants; details in our 2022 Impact Report

Updated: Jan 19


Since its inception, the Meta Branded Content Project participants have generated $80 million in new revenue through its sales products, trainings and services. We're so proud of the impact we've had on the local news industry and will continue to offer sales programs and support in 2023 and beyond!


"With over $500,000 in revenue, the Meta Branded Content Project has not only been a lifeline for our business, but it has also become a revenue stream that we fully expect to be an integral part of our business model moving forward," said Chris Bennett, publisher of the Seattle Medium.


Bennett has had incredible success selling our turnkey lifestyle content series and participating with the Meta Branded Content Project through cohort groups and sales bootcamps.


Our 2022 Impact Report shows all of the ways we're supporting the local news industry, how we can help your media company, and what's coming up for the Meta Branded Content Project. The report can be downloaded below.

To date:

  • More than 800 individuals have earned their Branded Badge through our online video training sales certificate program.

  • More than 200 media companies have been involved in training, bootcamps, sales products and cohort groups.

  • More than 100 industry events, webinars, group trainings, articles, video explainers, and market level coaching sessions


We offer lifestyle content sales products, custom content opportunities, education, research, sales bootcamps and all of the support you need to launch your branded content strategy!


"The collaborative environment of the Meta Branded Content Project training sessions with other media outlets not only helped our sellers confidently showcase the benefits of this particular product but helped drive creativity amongst our team in so many different ways. Couple that with the top-tier support we received from the Meta Branded Content Project team every step of the process, and the Meta Branded Content Project becomes a truly invaluable experience for our organization. I can’t see a time in the foreseeable future that Branded Content won’t be a significant part of our solutions selling strategy," said Tanisha Leonard, of Pitch Black Media.


There are so many ways to get involved with us, like taking our Branded Badge Certificate Program, joining us on our monthly Big Branded Calls, and signing up for the Branded Buzz to stay on top of all of our upcoming opportunities.


As we look at the year ahead, we are planning new sales bootcamps, cash incentives, more sales and video products, custom content creation, sales meeting video training, additional case studies and all the support you need to launch a branded content strategy.


Join the 200 media companies who have put their trust in the Meta Branded Content Project to generate new, recurring and long-term revenue!


Need some help with your content marketing strategy? We are here and ready to jump in with training, turnkey sales products and support. Contact us at julia@brandedcontentproject.com or liz@brandedcontentproject.com.

 

The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.



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