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  • Writer's pictureLiz Hayes

Close end-of-year sales with our holiday content playbook

The holiday season is quickly approaching, and it is our job to help our local advertisers with their end of year strategies. We want to help you with our handy holiday playbook that gives you all of the tools, advice and support you need to sell our content series in a step-by-step process! Download the playbook here:

Download PDF • 6.89MB

We have incredible, seasonal, engaging content coming out over the next few months that you can place on your sites now. Our pitch-ready series are available for our members to use right away, as well as the sales tools you need to pitch, launch and close deals.

We want you to be ready to pitch any of our ten lifestyle series, and we're making it easy with our sales decks that you can fully customize to fit your property, market, budget and holiday programs. Parenting Today, Home Sweet Home, Healthy Living and Cannabis Weekly all have great holiday content coming out in the next couple of weeks.

Decide what you'd like to pitch to your local advertisers, but make sure you show them everything we have to offer, because they may choose more than one!

Let your clients know you have unique sponsored programs designed for them! We recommend giving advertisers a specific timeline and launch date for the series you are pitching in order to get a quick response from them. You can include this in our handy prospecting email templates that are available in our storefront.

The Branded Content Project will help you prepare for your qualified meetings with mockups, sales decks and all of the collateral you will need to feel ready and prepared to pitch. Spend the day sending emails to several potential clients and prospects - letting them know this is an exclusive program with the launch date. this will create scarcity and excitement.

A lot of your clients are busy during the holiday season and it's make or break for them, so it's crucial they stand out from their competition. If your client already has great content, you should use that to your advantage when securing a deal. You can distribute this content to your trusted, brand-safe audience - which they need to reach to increase their business.

If they don't have their own content, you can help create custom advertiser content from The Branded Content Project, in addition to our content series. Sponsorship of the series with custom content is the 1-2 punch that will help close these deals.

We want you to score some revenue wins to end the year strong. To help you on your way, we are providing free holiday content that you can use now! Draw interest to your sites, newsletters and sponsors with this free festive content that can be downloaded here.

Want to see The Branded Buzz in your inbox each week? Sign up here! Need more help or want access to our turnkey lifestyle series, Branded Badge Certificate training or one-on-one support? Contact us at


The Meta Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Meta Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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