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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Local publishers, Deloitte to create business content for diverse audiences
The collaboration, funded by Deloitte, aims to help sustain local media, and bring financial and business content and insight to local...

The Branded Content Project
Mar 1, 20234 min read


Custom content sales bootcamp to kick off March 30; register now!
We can't wait to dive into our first sales bootcamp of the year, a five-week program focusing on how to successfully sell custom content...

Liz Hayes
Feb 27, 20232 min read


Case Study: How El Clasificado uses its assets for revenue success
El Clasificado distributes 265,000 weekly magazines throughout Southern California, registers eight million monthly page views on its...

Liz Hayes
Feb 23, 20234 min read


Branded Buzz: Sales call strategy to boost your confidence
Cold calling may make you feel anything but warm, however it is still an effective way to reach the right people that can lead to a sale....

Liz Hayes
Feb 15, 20232 min read


Big ideas discovered on the Big Branded Call
Are you looking for new revenue ideas from media experts working at companies just like yours? It may be time to make time for the Big...
Julia Campbell
Feb 6, 20232 min read


Meet & Greet: LMA's Penny Riordan joins the Meta Branded Content Project team
As the Meta Branded Content Project continues to grow and evolve, we are thrilled to welcome Penny Riordan, director of business strategy...

The Branded Content Project
Jan 30, 20234 min read


5 Questions from The Meta Branded Content Project: Featuring Brand Ave. Studios
One of the best ways we learn about emerging trends and successful strategies in branded content are through the amazing local media...

Liz Hayes
Jan 23, 20232 min read


January Big Branded Call to feature 2023 sales products & opportunities
We are eager to get 2023 off to the best start and are offering content sales products, custom content opportunities, and tons of...

Liz Hayes
Jan 10, 20231 min read


$80M in revenue for Branded Content Project participants; details in our 2022 Impact Report
Since its inception, the Meta Branded Content Project participants have generated $80 million in new revenue through its sales products,...

Liz Hayes
Jan 9, 20232 min read


Check out our 2023 sales products (cash incentives!) and get on the path to new revenue
We learned so much in 2022; most importantly, that content marketing is an effective form of advertising for brands and is a lucrative...

Liz Hayes
Dec 19, 20223 min read


All the ways to earn more revenue through branded content
As we countdown the days to the new year, we're also counting down five ways we can help your media outlet grow revenue into 2023 and...

Liz Hayes
Dec 14, 20223 min read


Help your local advertisers stand out with custom content
Our last Big Branded Call of the year was all about custom content and why it is an amazing advertising solution for local clients who...

Liz Hayes
Dec 5, 20223 min read


All of the video sales bootcamp sessions in one post!
The final Branded Content Project bootcamp of the year was a resounding success, featuring more than a dozen coaches who brought their...

Liz Hayes
Nov 18, 20222 min read


Pitch Black's custom content success on the next Big Branded Call
November's Big Branded Call is going to be a great opportunity to learn about how to successfully present and sell custom content as a...

Liz Hayes
Nov 8, 20221 min read


Close end-of-year sales with our holiday content playbook
The holiday season is quickly approaching, and it is our job to help our local advertisers with their end of year strategies. We want to...

Liz Hayes
Nov 3, 20222 min read


Case Study: AL DIA's unique formula for success includes thinking outside the box
October's Big Branded Call was the perfect platform for Martin Alfaro ™️ and Alaitz Ruiz-Arteagoitia of AL DÍA News Media to show off...

Liz Hayes
Oct 31, 20224 min read


Take our Q3 virtual sales bootcamp
The Meta Branded Content Project recently wrapped up a four-week sales bootcamp highlighting lucrative content sales strategies that will...

Liz Hayes
Oct 24, 20222 min read


Case Study: Masthead Maine gets creative with branded content campaigns
The sales force at Masthead Maine was prudent to allow their local credit union client to open up about his passions. It led to an...

Liz Hayes
Oct 17, 20224 min read


Creative content revenue strategies on the next Big Branded Call
We are eager for this month's Big Branded Call featuring some of the most creative digital sales professionals we know from AL DÍA News...

The Branded Content Project
Oct 12, 20221 min read


Win more sales with upcoming video-focused sales bootcamp
Having an effective video marketing strategy as a local news organization is absolutely critical. We are here to help you create new...

Liz Hayes
Oct 10, 20221 min read
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