Recently, more than 100 sales and content leaders participated in the Meta Branded Content Project’s boot camp on custom content. The...

Once you've determined a client is a good fit for branded content (they want to educate, inform and engage with your trusted audience as...

The power of a good story cannot be underestimated. Branded content combines great storytelling with brand sponsorship, taking digital...

We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...

When it comes to online advertising, we are in what Borrell Associates' Corey Elliott considers the third wave. First came search...

Branded content is a sales strategy that uses content to engage the user. Engaging branded content helps form lasting connections to your...

We've heard it time and time again: local media organizations need affordable, effective video products to retail to brand clients...

We couldn't be more excited to hear all about Hearst Newspapers' approach to turnkey video sales and strategy on the next Big Branded...

The collaboration, funded by Deloitte, aims to help sustain local media, and bring financial and business content and insight to local...

We can't wait to dive into our first sales bootcamp of the year, a five-week program focusing on how to successfully sell custom content...

El Clasificado distributes 265,000 weekly magazines throughout Southern California, registers eight million monthly page views on its...

Cold calling may make you feel anything but warm, however it is still an effective way to reach the right people that can lead to a sale....

Are you looking for new revenue ideas from media experts working at companies just like yours? It may be time to make time for the Big...

As the Meta Branded Content Project continues to grow and evolve, we are thrilled to welcome Penny Riordan, director of business strategy...

One of the best ways we learn about emerging trends and successful strategies in branded content are through the amazing local media...

We are eager to get 2023 off to the best start and are offering content sales products, custom content opportunities, and tons of...

Since its inception, the Meta Branded Content Project participants have generated $80 million in new revenue through its sales products,...

We learned so much in 2022; most importantly, that content marketing is an effective form of advertising for brands and is a lucrative...

As we countdown the days to the new year, we're also counting down five ways we can help your media outlet grow revenue into 2023 and...

Our last Big Branded Call of the year was all about custom content and why it is an amazing advertising solution for local clients who...