The Branded Buzz - Why you need TLC
https://www.youtube.com/watch?v=bdjy6Re6p5Y How do you sell branded content? It’s not an easy question to answer. Even the basic...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
- May 10, 2021
- 3 min
7 tips for creating a successful branded content initiative
Branded content creation is an important tool every local media publisher and organization needs to have in their toolbox in today’s...
154 views0 comments
Liz Hayes
- May 2, 2021
- 1 min
The Branded Buzz: We sell audience
As a local media outlet, you have the unique power to sell your trusted audience through branded content. The Branded Buzz explains the...
81 views0 comments
Liz Hayes
- Apr 25, 2021
- 4 min
Make your branded content strategy stick with the peanut butter and jelly plan
Over the past several months, the Branded Content Project has been working with more than a hundred local media outlets, helping them...
197 views0 comments
Liz Hayes
- Apr 18, 2021
- 4 min
Branded Content Rules of the Road
Many decisions need to be made before you roll out your publication’s branded content strategy. If you have measures in place from day...
109 views0 comments
Julia Campbell
- Apr 5, 2021
- 5 min
Branded Content Experts Share Top Tips During Sales Workshops
Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to...
107 views0 comments
Julia Campbell
- Mar 22, 2021
- 4 min
Ten steps and four weeks to new revenue: The Branded Content Playbook
Whether you have an established branded content studio or are just getting started - The Branded Content Project offers a unique and...
406 views0 comments
Julia Campbell
- Mar 20, 2021
- 1 min
Check out how much money you will make!
The Branded Content Project Revenue Calculator Drop in your markets, number of series sold and package pricing and take a peek at the...
283 views0 comments
Julia Campbell
- Mar 16, 2021
- 2 min
New buckets of money: Accessing diverse budgets for branded content sales
Because of the nature of branded content, account executives should consider all the possible revenue sources from advertisers and brands...
109 views0 comments
Liz Hayes
- Mar 9, 2021
- 2 min
Branded Content Project announces BIPOC cohort participants
Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...
77 views0 comments
Liz Hayes
- Mar 9, 2021
- 5 min
Local media outlets secure $1 million in new revenue through Branded Content Project series
Since initiating a pilot program in October followed by a full launch in January, local media outlets working with The Branded Content...
438 views0 comments
Liz Hayes
- Mar 9, 2021
- 5 min
Branded Content Project Accounts $1M Milestone in Content Series Revenue for Local Media Outlets
Achievement signifies importance of branded content to digital advertising strategies; winners of BIPOC bootcamp also announced New York,...
215 views0 comments
Liz Hayes
- Mar 9, 2021
- 2 min
Branded Content Project announces BIPOC cohort participants
Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...
385 views0 comments
Liz Hayes
- Mar 2, 2021
- 3 min
Branded Content Project partners with VOMO on cause marketing product
The Branded Content Project has partnered with VOMO, a leading technology provider in volunteer management, to activate local media...
480 views0 comments
Julia Campbell
- Feb 16, 2021
- 3 min
Branded content on the street: revenue themes and strategies
The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...
182 views0 comments
Liz Hayes
- Feb 9, 2021
- 3 min
Branded Content Project launches OTT/CTV video product
Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...
442 views0 comments
Liz Hayes
- Jan 31, 2021
- 5 min
In a tough year, branded content was an effective revenue generator for local media
To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.
577 views0 comments
Liz Hayes
- Jan 25, 2021
- 3 min
New York Amsterdam News Secures $100K Active Aging Sponsorship
Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...
375 views0 comments
Liz Hayes
- Jan 20, 2021
- 4 min
Branded Content Project announces applications open for BIPOC publishers bootcamp
The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today...
327 views0 comments
Julia Campbell
- Jan 17, 2021
- 2 min
The powerful revenue potential of combining content and sales
When it comes to branded content, it’s crucial that both sides of the building come together.
131 views0 comments
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