News | Branded Content Project

Guest Post: The hero's journey - a formula to increase revenue for local media outlets

The Branded Content Project

Oct 6, 2021
3 min

Guest Post: The hero's journey - a formula to increase revenue for local media outlets

The Branded Content Project is accepting guest post submissions from content marketing and sales experts in the industry. This post is...

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Amazing November Content for Local Advertisers

The Branded Content Project

Oct 6, 2021
2 min

Amazing November Content for Local Advertisers

Dear Partners: One of the best times to work with brands who want their name next to quality content is the holiday season. Thankfully,...

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Tribune Publishing & Studio 1847 share holiday campaign for local advertisers

Liz Hayes

Oct 4, 2021
3 min

Tribune Publishing & Studio 1847 share holiday campaign for local advertisers

We know that 2020 was an incredibly challenging year for the service, travel and entertainment industries, but statistics show that...

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Liz Hayes

Sep 29, 2021
1 min

Branded Buzz: 2021 Holiday shopping stats

In this week's Branded Buzz, we hear from Bob Smolik, director of research & category insights for Tribune Publishing Company, who...

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Branded Buzz: Holiday playbook for Q4 sales

Liz Hayes

Sep 22, 2021
2 min

Branded Buzz: Holiday playbook for Q4 sales

This week's Branded Buzz highlights the new Holiday Playbook from The Branded Content Project! This is a simple plan that will get your...

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Publishers focused on cannabis content marketing have revenue rollin' in

Liz Hayes

Sep 20, 2021
4 min

Publishers focused on cannabis content marketing have revenue rollin' in

In markets where recreational marijuana is legal, local media companies are taking advantage of the sales opportunity by providing the...

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Liz Hayes

Sep 15, 2021
1 min

Branded Buzz: How Pamplin Media highlights amazing kids

In this week's Branded Buzz, we hear from Brian Monihan, Vice President of Pamplin Media Group, who talks about the success of the...

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Liz Hayes

Sep 8, 2021
2 min

Branded Buzz: Sponsors to target in October

This week's Branded Buzz features a sampling of content headlines from The Branded Content Project's ten lifestyle series: Active Aging,...

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Lock in Q4 sales with October content marketing ideas

The Branded Content Project

Sep 8, 2021
2 min

Lock in Q4 sales with October content marketing ideas

October brings a host of opportunities to connect with local advertisers and brands who want to get behind premium content covering a...

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Pamplin Media Group generates $210,000 after The Storyteller Solution from TBCP and E&P Magazine

Liz Hayes

Sep 3, 2021
3 min

Pamplin Media Group generates $210,000 after The Storyteller Solution from TBCP and E&P Magazine

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. But sometimes,...

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Branded Buzz: SMBs to increase content marketing spending

Liz Hayes

Sep 1, 2021
1 min

Branded Buzz: SMBs to increase content marketing spending

In this week's Branded Buzz, we point out some great new research from Borrell Associates, which shows that small and medium local...

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Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices

Liz Hayes

Aug 26, 2021
8 min

Case studies: McClatchy, The Seattle Times & The Denver Post share branded content best practices

As a seller, you know how critically important it is for you to listen to your client in order to come up with a solution that helps...

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Branded Buzz: Finish the Content Marketing Sales Year Strong

Liz Hayes

Aug 25, 2021
2 min

Branded Buzz: Finish the Content Marketing Sales Year Strong

In this week's Branded Buzz, we offer sage advice from three big players in digital advertising about ending the year strong in branded...

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Branded Buzz: The power of local media to advertisers

Liz Hayes

Aug 18, 2021
1 min

Branded Buzz: The power of local media to advertisers

If we've said it once, we've said it a million times: local media companies are necessary for big and small advertisers to get their...

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Branded Buzz: A branded content success story

Liz Hayes

Aug 11, 2021
2 min

Branded Buzz: A branded content success story

The power of aligning your local brand with highly engaging content is strong. In this week's Branded Buzz, we hear from Willy Grant,...

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The Storyteller Solution: A webinar and turnkey sales opportunity for your company

Julia Campbell

Aug 6, 2021
2 min

The Storyteller Solution: A webinar and turnkey sales opportunity for your company

As a local media outlet, you know the power of your audience is what will help advertisers get their message across. To emphasize this,...

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Branded content video explainers educate local advertisers

Liz Hayes

Aug 5, 2021
2 min

Branded content video explainers educate local advertisers

We know it can be a challenge for sales reps to explain to clients and local advertisers what branded content is and why they need it for...

562 views0 comments

The Branded Content Project

Aug 4, 2021
2 min

Start thinking fall to secure new sponsors in September

Who doesn’t love September? The dog days of summer are winding down, the evenings are cooling off, the leaves are starting to change,...

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The Branded Content Project introduces Custom 1 2 3

Liz Hayes

Aug 2, 2021
3 min

The Branded Content Project introduces Custom 1 2 3

You asked for custom content solutions for local advertisers and The Branded Content Project is delivering! The Branded Content...

238 views0 comments

Liz Hayes

Jul 28, 2021
2 min

Branded Buzz: Tips when creating a brand studio

We always recommend local media outlets create their own brand studio or agency to help local advertisers understand the power of content...

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