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  • Writer's pictureLiz Hayes

How branded content can make a meaningful impact on the next Big Branded Call


The power of a good story cannot be underestimated. Branded content combines great storytelling with brand sponsorship, taking digital advertising to the next level by giving audiences what they crave... to connect with each other and their communities.


The Branded Content Project is thrilled to welcome Megan Finnerty to the next Big Branded Call on Wednesday, April 19th at 1 p.m. E.S.T. As founder of the Storytellers Brand Studio at Gannett/The USA TODAY Network and the Editor-in-Chief and Creative Director of Vox Media's Epic Stories, Megan created branded content and experiential marketing for clients including Verizon, Humana, Sequoia Capital, Victoria's Secret, Spark Therapeutics and Southwest Airlines.


Finnerty will offer her guidance on using live storytelling events to help brands reach their goals while partnering with local media outlets to provide impactful branded content campaigns that produce ROI for advertisers and new revenue for them.


Hear about successful live storytelling case studies and have the opportunity to ask questions on the Big Branded Call. Sign up here!

 

The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.



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