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  • Writer's pictureLiz Hayes

Custom content sales bootcamp to kick off March 30; register now!

Updated: Feb 28, 2023

We can't wait to dive into our first sales bootcamp of the year, a five-week program focusing on how to successfully sell custom content solutions to local advertisers. We're looking for local media professionals interested in gaining valuable custom content sales advice and sponsorship opportunities to join and sign up today!

This free, five-week bootcamp will consist of one group call a week, in addition to one-on-one sales support and consulting, access to turnkey sales products and custom content solutions, the Branded Badge Certificate Program, and an excellent opportunity to network and brainstorm with other local media organizations.

We’ve discovered that the perfect mix for a media advertising package combines the strength of a sponsorship plan with the important message of storytelling via custom content. Combining both sponsored content and advertiser content in a sales package helps sponsors tell their story through your unique distribution channels, assists them in achieving their content marketing goals, allows you to increase your rate upping your branded content revenue, and establishes profitable monthly recurring revenue.

Bootcamp participants will have access to custom opportunities, as well as our ten lifestyle series that cover popular industries, including: Home Sweet Home, Finances FYI, Travel Time, Women's Wellness, Go Green, Parenting Today, Active Aging, Car Care, Cannabis Weekly and Healthy Living. We also provide sales collateral to get you on your way to closing a campaign.

There's a great sense of camaraderie during our sales bootcamps, where local media professionals can freely share what is currently working for them, how to overcome common challenges, and more.

El Clasificado Director of Marketing Frank Zepeda just gave our sales bootcamps a shout-out when presenting recent successful brand campaigns on the latest Big Branded Call.

"During these bootcamps we got some ideas on different things, and one of the biggest takeaways.. was that we had to use all of our assets," Zepeda said about his experience participating in the sales bootcamps.

We also bring in various coaches and sales experts who can give participants real-world advice and actionable takeaways.

"We've learned a lot through this training and what we're able to do and not able to do at the local level," said Lisa Rogers of Vizella Media, who has participated in our branded content sales bootcamps. "I think that this content is incredibly useful and I think there's a tremendous amount of opportunity to use it."

Local and national brand clients are looking for ways to stand out from competitors. Custom content is an excellent advertising solution to help them get noticed. It informs and engages the audience, while aligning with a brand's voice and positioning them as an industry expert. Because content is custom, local media outlets can charge a premium, creating a new stream of revenue.

If you want to spruce up your sales strategy, the custom content sales bootcamp will help you on your way to new revenue!

The Meta Branded Content Project is able to provide sales bootcamps thanks to support from Local Media Consortium, Local Media Association and Meta Journalism Project.


The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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