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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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10 Organizations Selected for Branded Content Project’s Inaugural Cash Camp
We are thrilled to announce the 10 organizations selected to participate in the inaugural Branded Content Project’s Cash Camp ! These...
Julia Campbell
Apr 75 min read
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Special Sections: The Secret Sauce for Sponsored Success
Media companies of all sizes say that special sections offer a unique opportunity to engage readers and attract advertisers. Our recent...
Julia Campbell
Apr 33 min read
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Branded Buzz: How much time you should spend prospecting
Exactly how much time should account executives spend prospecting each week? According to Peter Lamb, of Lamb Consulting, in order to...

Liz Hayes
Mar 272 min read
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Training opportunities for branded content sellers
One of the biggest requests The Branded Content Project receives from local media organizations is the opportunity for training. ...
Julia Campbell
Mar 123 min read
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The Secret Sauce to Sponsored Content on the Next Big Branded Call
How to Build Digital Special Sections That Sell—Join Us March 19!
Julia Campbell
Mar 71 min read
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Scaling Success: The Strategy Behind Growing Revenue 3X at Maine Trust for Local News
The Maine Trust for Local News has seen significant success with its branded content initiatives, thanks to a strategic approach that...
Julia Campbell
Feb 265 min read
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Join the first Branded Content Cash Camp!
Branded Content Cash Camp: Turn Big Ideas Into Real Revenue
Julia Campbell
Feb 212 min read
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Applications open now for the Branded Content Cash Camp!
Branded Content Cash Camp: Turn Ideas Into Revenue
Julia Campbell
Feb 132 min read
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Explore authentic storytelling in the age of AI on the next Big Branded Call
We’re excited to host Dan Grech from BizHack Academy for a conversation on Authentic Storytelling in the Age of AI
Julia Campbell
Feb 51 min read
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Sizzles, samples & examples to help promote your content studio
Sizzles A key component to successfully selling a branded content campaign is having the tools necessary to help you get your message...

Liz Hayes
Jan 292 min read
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Scaling Success: How the Maine Trust for Local News Grew Its Branded Content Business 3-Fold in 2024
Join the Big Branded Call on January 22 at 1 ET to hear the inspiring success story of the Maine Trust for Local News ! In 2024, they...
Julia Campbell
Jan 101 min read
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How Audience helps media companies collect, engage & monetize first-party data
Recently, Creighton Green , co-founder of Audience , joined the Branded Content Project's Big Branded Call to show media companies how...

The Branded Content Project
Jan 23 min read
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Navigating branded content strategy: Tackling newsroom challenges
As newsrooms increasingly embrace branded content to diversify revenue, they face challenges impacting both editorial integrity and...

The Branded Content Project
Dec 20, 20241 min read
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Winning branded content strategy from The Seattle Medium's Chris Bennett
Chris Bennett , publisher of The Seattle Medium , is frequently asked by other publishers how exactly he has generated more than $1M in...

Liz Hayes
Dec 18, 20244 min read
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7 tips for closing the year on a high note in branded content sales
As the year draws to a close, it's the perfect time for local media salespeople to push harder and finish strong. There’s still...

The Branded Content Project
Dec 11, 20243 min read
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Top traits of successful sales reps
How do you stand out from the rest of the media sellers? Recently, we tapped Peter Lamb, of Lamb Consulting, who says the key is focusing...

Liz Hayes
Dec 4, 20242 min read
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Using promotions to maximize engagement & revenue on the next Big Branded Call
What if you could turn every piece of content into a powerful tool for revenue? We’ll show you proven strategies to captivate your...

Liz Hayes
Nov 20, 20241 min read
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How Seattle Medium earned over $1M in branded content revenue on the next Big Branded Call
Chris B. Bennett , CEO and publisher of The Seattle Medium , has seen firsthand the revenue potential of branded content. Over the last...

Liz Hayes
Nov 4, 20241 min read
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How to sell a creative idea to local advertisers
As a seller, it can be difficult to approach an advertiser and say you'd love to talk to them about branded content or content marketing,...

Liz Hayes
Oct 29, 20243 min read
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Branded Buzz: When is branded content the right solution for a client?
Branded content can work for most advertisers, but there are certain times when content marketing is the perfect fit. When you have a...

Liz Hayes
Oct 28, 20242 min read
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