Liz Hayes
How branded content can make a meaningful impact on the next Big Branded Call
The power of a good story cannot be underestimated. Branded content combines great storytelling with brand sponsorship, taking digital...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Julia Campbell
- Apr 9
- 3 min
So you say you want to sell branded content? 3 ideas to share in 2023
We've learned a lot over the years. After working with hundreds of forward-thinking sales leaders and brilliant content creators from...
260 views0 comments
Liz Hayes
- Apr 4
- 3 min
We have turnkey video products ready to retail to local advertisers
When it comes to online advertising, we are in what Borrell Associates' Corey Elliott considers the third wave. First came search...
264 views0 comments
Liz Hayes
- Mar 28
- 1 min
When is branded content the right fit for your advertiser?
Branded content is a sales strategy that uses content to engage the user. Engaging branded content helps form lasting connections to your...
101 views0 comments
Liz Hayes
- Mar 17
- 3 min
Case Study: Hearst Newspapers' approach to turnkey video
We've heard it time and time again: local media organizations need affordable, effective video products to retail to brand clients...
394 views0 comments
Liz Hayes
- Mar 8
- 1 min
Turnkey video sales strategy on the next Big Branded Call
We couldn't be more excited to hear all about Hearst Newspapers' approach to turnkey video sales and strategy on the next Big Branded...
88 views0 comments
The Branded Content Project
- Mar 1
- 4 min
Local publishers, Deloitte to create business content for diverse audiences
The collaboration, funded by Deloitte, aims to help sustain local media, and bring financial and business content and insight to local...
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Liz Hayes
- Feb 27
- 2 min
Custom content sales bootcamp to kick off March 30; register now!
We can't wait to dive into our first sales bootcamp of the year, a five-week program focusing on how to successfully sell custom content...
511 views0 comments
Liz Hayes
- Feb 23
- 4 min
Case Study: How El Clasificado uses its assets for revenue success
El Clasificado distributes 265,000 weekly magazines throughout Southern California, registers eight million monthly page views on its...
213 views0 comments
Liz Hayes
- Feb 15
- 2 min
Branded Buzz: Sales call strategy to boost your confidence
Cold calling may make you feel anything but warm, however it is still an effective way to reach the right people that can lead to a sale....
69 views0 comments
Julia Campbell
- Feb 6
- 2 min
Big ideas discovered on the Big Branded Call
Are you looking for new revenue ideas from media experts working at companies just like yours? It may be time to make time for the Big...
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The Branded Content Project
- Jan 30
- 4 min
Meet & Greet: LMA's Penny Riordan joins the Meta Branded Content Project team
As the Meta Branded Content Project continues to grow and evolve, we are thrilled to welcome Penny Riordan, director of business strategy...
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Liz Hayes
- Jan 23
- 2 min
5 Questions from The Meta Branded Content Project: Featuring Brand Ave. Studios
One of the best ways we learn about emerging trends and successful strategies in branded content are through the amazing local media...
75 views0 comments
Liz Hayes
- Jan 10
- 1 min
January Big Branded Call to feature 2023 sales products & opportunities
We are eager to get 2023 off to the best start and are offering content sales products, custom content opportunities, and tons of...
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Liz Hayes
- Jan 9
- 2 min
$80M in revenue for Branded Content Project participants; details in our 2022 Impact Report
Since its inception, the Meta Branded Content Project participants have generated $80 million in new revenue through its sales products,...
250 views0 comments
Liz Hayes
- Dec 19, 2022
- 3 min
Check out our 2023 sales products (cash incentives!) and get on the path to new revenue
We learned so much in 2022; most importantly, that content marketing is an effective form of advertising for brands and is a lucrative...
313 views0 comments
Liz Hayes
- Dec 14, 2022
- 3 min
All the ways to earn more revenue through branded content
As we countdown the days to the new year, we're also counting down five ways we can help your media outlet grow revenue into 2023 and...
94 views0 comments
Liz Hayes
- Dec 5, 2022
- 3 min
Help your local advertisers stand out with custom content
Our last Big Branded Call of the year was all about custom content and why it is an amazing advertising solution for local clients who...
177 views0 comments
Liz Hayes
- Nov 18, 2022
- 2 min
All of the video sales bootcamp sessions in one post!
The final Branded Content Project bootcamp of the year was a resounding success, featuring more than a dozen coaches who brought their...
109 views0 comments
Liz Hayes
- Nov 8, 2022
- 1 min
Pitch Black's custom content success on the next Big Branded Call
November's Big Branded Call is going to be a great opportunity to learn about how to successfully present and sell custom content as a...
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