Liz Hayes
Local media outlets secure $1 million in new revenue through Branded Content Project series
Since initiating a pilot program in October followed by a full launch in January, local media outlets working with The Branded Content...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Liz Hayes
- Mar 9, 2021
- 5 min
Branded Content Project Accounts $1M Milestone in Content Series Revenue for Local Media Outlets
Achievement signifies importance of branded content to digital advertising strategies; winners of BIPOC bootcamp also announced New York,...
216 views0 comments
Liz Hayes
- Mar 9, 2021
- 2 min
Branded Content Project announces BIPOC cohort participants
Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...
386 views0 comments
Liz Hayes
- Mar 2, 2021
- 3 min
Branded Content Project partners with VOMO on cause marketing product
The Branded Content Project has partnered with VOMO, a leading technology provider in volunteer management, to activate local media...
533 views0 comments
Julia Campbell
- Feb 16, 2021
- 3 min
Branded content on the street: revenue themes and strategies
The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...
184 views0 comments
Liz Hayes
- Feb 9, 2021
- 3 min
Branded Content Project launches OTT/CTV video product
Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...
478 views0 comments
Liz Hayes
- Jan 31, 2021
- 5 min
In a tough year, branded content was an effective revenue generator for local media
To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.
652 views0 comments
Liz Hayes
- Jan 25, 2021
- 3 min
New York Amsterdam News Secures $100K Active Aging Sponsorship
Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...
380 views0 comments
Liz Hayes
- Jan 20, 2021
- 4 min
Branded Content Project announces applications open for BIPOC publishers bootcamp
The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today...
329 views0 comments
Julia Campbell
- Jan 18, 2021
- 2 min
The powerful revenue potential of combining content and sales
When it comes to branded content, it’s crucial that both sides of the building come together.
146 views0 comments
Julia Campbell
- Jan 11, 2021
- 3 min
There is revenue under this tent! 5 ways to get involved with branded content
To start the year off, we'd like to offer five ways to get involved with branded content.
94 views0 comments
Julia Campbell
- Jan 3, 2021
- 3 min
The Storytelling Soapbox: tackle these three things now
We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
129 views0 comments
Julia Campbell
- Dec 14, 2020
- 2 min
Get your #brandedbadge!
Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....
373 views0 comments
Liz Hayes
- Dec 10, 2020
- 2 min
Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report
The upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...
269 views0 comments
Liz Hayes
- Dec 9, 2020
- 5 min
Frequently Asked Questions
Get answers to your questions about selling our products
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Liz Hayes
- Dec 8, 2020
- 4 min
Branded Content Project Releases Research on State of Content Marketing in 2020
Data by Borrell Associates shows that, in spite of challenging times, branded content remained steady NEW YORK, Oct. 27, 2020 – The...
99 views0 comments
liz9524
- Dec 7, 2020
- 2 min
The Branded Content Project Begins Premier Group Phase
Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices
23 views0 comments
liz9524
- Dec 6, 2020
- 1 min
The Branded Content Project Calls For Publishers to Join Premier Group
In order to best serve the local media industry, The Branded Content Project is offering a unique opportunity for publishers who’d like...
9 views0 comments
Liz Hayes
- Nov 30, 2020
- 3 min
Preview Our 10 Sponsored Lifestyle Series
The Branded Content Project provides ten turnkey lifestyle series that consist of weekly articles that have been planned and vetted by a...
781 views0 comments
Paul Smith
- Oct 2, 2020
- 3 min
New INMA report explains why branded content fits today’s advertising moment
DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...
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