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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Hot content to pitch to local sponsors this summer
Summer is one of the busiest spending seasons. Americans spend more during the summer than both the spring and fall, and many will be...

The Branded Content Project
May 24, 20222 min read


Boost revenue with branded content advertiser videos
A January 2022 report from Reportlinker shows that by 2026, video will account for an eye-popping 89% of all mobile data traffic....

Liz Hayes
May 16, 20224 min read


Local businesses expect to make content marketing a bigger priority this year
Meta Branded Content Project/Borrell Associates poll found content marketing even more appealing to businesses following Covid pandemic...

The Branded Content Project
May 9, 20223 min read


SMBs increase content marketing ad spending to $80B
Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...

The Branded Content Project
May 9, 20222 min read


The Philadelphia Inquirer shares successful strategy with ad-supported content hubs
For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...

Liz Hayes
Apr 25, 20224 min read


Take our virtual cannabis-focused sales bootcamp for high revenue potential
The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...

Liz Hayes
Apr 18, 20225 min read


Engaging summer content to present to local advertisers now
June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...

The Branded Content Project
Apr 7, 20222 min read


How to get started in commerce content
If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...

Liz Hayes
Apr 4, 20224 min read


Missed the healthcare sales bootcamp? Catch up here!
We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...

Liz Hayes
Mar 23, 20225 min read


Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami
As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...
Julia Campbell
Mar 22, 20223 min read


Voyage into new opportunities with our latest series: Travel Time
The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality,...

The Branded Content Project
Mar 3, 20222 min read


Learn about affiliate marketing opportunity on the Big Branded Call this month
We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...

Liz Hayes
Mar 1, 20221 min read


Branded Buzz: Nailing your next cold call
In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...

Liz Hayes
Feb 23, 20222 min read


Upcoming spring content for your local advertisers to sponsor
Dear Partners: When it comes to sponsors, it’s no secret that one of the most critical elements to success is looking ahead. That means...

The Branded Content Project
Feb 17, 20222 min read


High revenue potential with cannabis-focused sales bootcamp
The Meta Branded Content Project is currently seeking applicants from local media companies to participate in our free, cannabis-focused...

Liz Hayes
Feb 14, 20223 min read


Healthcare advertisers to target for branded content sponsorships this month
Dear Partners: It’s one of the fastest-growing industries globally, with spending expected to reach over $10 trillion by 2022. That’s...

The Branded Content Project
Feb 7, 20222 min read


Free training opportunities to take your reps to the next level
Here at the Meta Branded Content Project, we're all about giving local media outlets the resources they need to feel confident securing...

Liz Hayes
Jan 31, 20223 min read


Emerging video trends and revenue opportunities from Lee Enterprises' Brand Ave. Studios
“What we encourage our clients to do is to really think about how we can help them in a full marketing strategic session,” said Robin...

Liz Hayes
Jan 24, 20224 min read


Boost social impact for audience and advertisers with cause marketing
Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to...

Liz Hayes
Jan 14, 20223 min read


Fall in love with our February content
Dear Partners: This year promises to be an exciting one, with plenty of opportunities to sell prospective clients on the many pieces of...

The Branded Content Project
Jan 10, 20222 min read
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