We know that local advertisers are spending money on content marketing ($80 billion this year) and that two out of three SMBs are making...

Last week we learned all about which SMBs are using content marketing as a tool to connect meaningful storytelling with consumers (see...

Recently the Meta Branded Content Project sought out the experts from Borrell Associates for new research on content marketing in the...

September brings the unofficial start to autumn, when scorching summer days end with cooler evenings, and the changing leaves draw...

You're interested in selling branded content, you've taken the Branded Badge Certificate Program, but now how do you actually start...

We're looking for local media professionals interested in gaining valuable insight on successfully selling branded content to join our...

Two years ago, savvy local businesses put priority on getting their story out – which often included how they were handling the pandemic....

On our last Big Branded call, Consultant Peter Lamb offered some great advice for sales representatives to take and run with as we head...

We have a big announcement from Distributed Media Lab, our content and technology fulfillment partner, that will be a benefit to media...

Having a great content strategy combined with sponsorship revenue to support it leads to a winning website like Check Out DFW. On our Big...

Summer is one of the busiest spending seasons. Americans spend more during the summer than both the spring and fall, and many will be...

A January 2022 report from Reportlinker shows that by 2026, video will account for an eye-popping 89% of all mobile data traffic....

Meta Branded Content Project/Borrell Associates poll found content marketing even more appealing to businesses following Covid pandemic...

Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...

For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...

The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...

June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...

If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...

We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...

As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...