Two years ago, savvy local businesses put priority on getting their story out – which often included how they were handling the pandemic. The response to these stories must have worked because the amount being spent on content marketing has risen 26% since then, to $80 billion.
“Content Marketing, or storytelling, has evolved at the local level in the past two years,” said Corey Elliott, executive vice president of local market intelligence, Borrell Associates. “It went from something a local business felt compelled to do during the pandemic to a necessary part of their marketing strategy, which they now admit not only helps them connect with their customers, but helps them stay competitive and grow their business.”
We're taking a deep dive into advertiser insights on content marketing on our next Big Branded Call on Wednesday, July 20th at 1 p.m. EST. Corey Elliott from Borrell Associates will break down our newly released content marketing study on the call. You don't want to miss this one! Download the research here.
Here are the call details:
Meeting ID: 823 8454 1080
See you then!
The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.