The Branded Content Project
Local businesses expect to make content marketing a bigger priority this year
Meta Branded Content Project/Borrell Associates poll found content marketing even more appealing to businesses following Covid pandemic...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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The Branded Content Project
- May 9, 2022
- 2 min
SMBs increase content marketing ad spending to $80B
Content marketing among local advertisers has gained ground since the pandemic according to new research from Borrell Associates and the...
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Liz Hayes
- Apr 25, 2022
- 4 min
The Philadelphia Inquirer shares successful strategy with ad-supported content hubs
For 192 years The Philadelphia Inquirer has been providing essential journalism for diverse communities in the Philly area. The...
303 views0 comments
Liz Hayes
- Apr 18, 2022
- 5 min
Take our virtual cannabis-focused sales bootcamp for high revenue potential
The cannabis industry is vastly expanding as more states legalize medical and recreational marijuana. This presents a great opportunity...
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The Branded Content Project
- Apr 7, 2022
- 2 min
Engaging summer content to present to local advertisers now
June brings with it the start of one of the best seasons for selling: summer. People love getting outside and enjoying all the things...
72 views0 comments
Liz Hayes
- Apr 4, 2022
- 4 min
How to get started in commerce content
If you missed this month's Big Branded Call that highlighted how local media outlets can create new revenue streams through affiliate...
142 views0 comments
Liz Hayes
- Mar 23, 2022
- 5 min
Missed the healthcare sales bootcamp? Catch up here!
We've recently wrapped up our latest sales bootcamp targeting the highly lucrative healthcare industry. Missed out? Don't worry! We've...
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Julia Campbell
- Mar 22, 2022
- 3 min
Sticky Strategies: storytelling and sponsorship ideas shared at Borrell Miami
As the 2022 spring conference season kicks off, Borrell Miami was a perfect opening event for media executives that revealed new revenue...
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Liz Hayes
- Mar 7, 2022
- 2 min
Sizzles, samples & examples to help promote your content studio
Sizzles A key component to successfully selling a branded content campaign is having the tools necessary to help you get your message...
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The Branded Content Project
- Mar 3, 2022
- 2 min
Voyage into new opportunities with our latest series: Travel Time
The Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality,...
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Liz Hayes
- Mar 1, 2022
- 1 min
Learn about affiliate marketing opportunity on the Big Branded Call this month
We are very excited for this month's Big Branded Call which focuses on commerce content and will highlight how local media outlets can...
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Liz Hayes
- Feb 23, 2022
- 2 min
Branded Buzz: Nailing your next cold call
In this Branded Buzz, we address one of the methods in which sales reps try to acquire new business: the cold call. Cold calling may not...
180 views0 comments
The Branded Content Project
- Feb 17, 2022
- 2 min
Upcoming spring content for your local advertisers to sponsor
Dear Partners: When it comes to sponsors, it’s no secret that one of the most critical elements to success is looking ahead. That means...
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Liz Hayes
- Feb 14, 2022
- 3 min
High revenue potential with cannabis-focused sales bootcamp
The Meta Branded Content Project is currently seeking applicants from local media companies to participate in our free, cannabis-focused...
283 views0 comments
The Branded Content Project
- Feb 7, 2022
- 2 min
Healthcare advertisers to target for branded content sponsorships this month
Dear Partners: It’s one of the fastest-growing industries globally, with spending expected to reach over $10 trillion by 2022. That’s...
105 views0 comments
Liz Hayes
- Jan 31, 2022
- 3 min
Free training opportunities to take your reps to the next level
Here at the Meta Branded Content Project, we're all about giving local media outlets the resources they need to feel confident securing...
118 views0 comments
Liz Hayes
- Jan 24, 2022
- 4 min
Emerging video trends and revenue opportunities from Lee Enterprises' Brand Ave. Studios
“What we encourage our clients to do is to really think about how we can help them in a full marketing strategic session,” said Robin...
281 views0 comments
Liz Hayes
- Jan 14, 2022
- 3 min
Boost social impact for audience and advertisers with cause marketing
Businesses are turning to corporate social responsibility to give back to their community, highlight what they're passionate about and to...
123 views0 comments
The Branded Content Project
- Jan 10, 2022
- 2 min
Fall in love with our February content
Dear Partners: This year promises to be an exciting one, with plenty of opportunities to sell prospective clients on the many pieces of...
118 views0 comments
Liz Hayes
- Jan 3, 2022
- 4 min
Top 5 ways to kickstart branded content revenue in 2022
New year, new revenue! We want to help you and your team have a successful start to 2022, so we're sharing five things to focus on now...
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