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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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How Texas Tribune approaches branded content on the next Big Branded Call
Registration is open for the next Big Branded Call featuring The Texas Tribune

Liz Hayes
May 3, 20241 min read
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Takeaways from Graham Media Group's branded content relaunch
How Graham Media Group relaunched its branded content strategy

Liz Hayes
Apr 29, 20243 min read
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New series of The Exchange highlights black business leaders advancing equity in their communities
Content co-created by Deloitte and a consortium of local newspapers feature interviews with leaders on topics that include advice for profes
Julia Campbell
Apr 23, 20244 min read
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Building a team branded content strategy on the next Big Branded Call
Rolling out a new branded content strategy can be a massive undertaking, but with the right support, training and resources it can lead...

Liz Hayes
Apr 2, 20241 min read
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Branded content leaders share best practices for developing a package
One of the most common challenges that we hear from news organizations looking to sell branded content is: How do I put together a...
Penny Riordan
Mar 21, 20244 min read
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Want to earn $200K in new branded content revenue? Sign up for our workshop & learn how!
Whether you have an established branded content studio or are just getting started selling sponsored content, The Branded Content Project...

Liz Hayes
Mar 19, 20241 min read
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Five things we've learned in five years
We've learned a lot over five years After half a decade of swapping stories and sharing strategies with brilliant sales and content teams...
Julia Campbell
Mar 18, 20244 min read
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Revenue opportunities & success stories on the next Big Branded Call
On the next Big Branded Call, we'll be highlighting all of the sales products we have available to help you grow your digital revenue!...

Liz Hayes
Mar 7, 20242 min read
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Measuring the impact of branded content through surveys, analytics and data
Ryan Lowe, content marketing strategist at the Washington Post, joined February's Big Branded Call to share how the news organization...

The Branded Content Project
Mar 5, 20242 min read
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The Seattle Medium's Chris Bennett on strategies that led to massive revenue growth
CEO and publisher of The Seattle Medium, Chris B. Bennett, understands the revenue growth potential of branded content. Since working...

The Branded Content Project
Feb 28, 20245 min read
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Accelerate your video sales skills with the Branded Content Workshop
Are you looking to boost your revenue and take your video sales skills to the next level? Join us for an informative and practical...

Liz Hayes
Feb 14, 20241 min read
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Understanding branded content metrics on the next Big Branded Call
Dive into the intricacies of branded content impact measurement on the next Big Branded Call, on Wed., Feb. 21st at 1 p.m. EST. with Ryan...

Liz Hayes
Feb 1, 20241 min read
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How to create & monetize branded commerce content
Developing a commerce content strategy may seem like a daunting task for publishers, but when you understand the basics, it can be...

Liz Hayes
Jan 30, 20243 min read
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All of the best advice on creating clickable content in 2024
We know that branded content is an interesting, engaging way to promote a brand while giving consumers what they want through an...

Liz Hayes
Jan 11, 20245 min read
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$100M earned by local media companies working with us! Hear from industry leaders about how we drive revenue
Since the Branded Content Project's inception in 2019, local media companies working with us have reported earnings of more than $100...

Liz Hayes
Jan 11, 20241 min read
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Branded commerce content on the first Big Call of the year; sign up!
The Branded Content Project is thrilled to kick off the year with another Big Branded Call, this time featuring Dana Homes, a branded...

Liz Hayes
Jan 4, 20241 min read
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Introducing our new mental health content series, Mind Matters
According to the National Alliance on Mental Illness, one in 5 U.S. adults experience mental illness each year, and 1 in 6 U.S. youth...

Liz Hayes
Jan 2, 20242 min read
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Real Times Media realizes success with special section takeovers
The Branded Content Project was pleased to welcome Leonard Corbin, sales director of Real Times Media's Michigan Chronicle to the Big...

Liz Hayes
Dec 8, 20232 min read
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Creating clickable content on the next Big Branded Call
Gear up for the next Big Branded Call where you'll learn how to create interesting, clickable and local sponsored content with David...

Liz Hayes
Nov 29, 20231 min read
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Boost your sales skills: Register now for our exclusive boot camp
The end of the year is quickly approaching and we are ending it in style with our final sales training boot camp. All local media...

Liz Hayes
Nov 15, 20232 min read
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