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  • Writer's pictureLiz Hayes

How Texas Tribune approaches branded content on the next Big Branded Call

Registration is open for the Branded Content Project's Big Branded Call in May! We are happy to welcome April Brumley Hinkle, chief revenue officer at The Texas Tribune. The Big Branded Call is Wed., May 15th at 1 p.m. EST, and is open to all local media professionals interested in branded content.

According to its website, The Texas Tribune is the only member-supported, digital-first, nonpartisan media organization that informs Texans — and engages with them — about public policy, politics, government and statewide issues.

During the call, Brumley Hinkle will discuss how the Tribune structures branded content packages, how & where they place branded content for the most success, and how they sell their brand to potential advertisers.

Sign up for the Big Branded Call below.


The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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