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  • Writer's pictureLiz Hayes

Revenue opportunities & success stories on the next Big Branded Call

Graphic with coins and the word "growth"

On the next Big Branded Call, we'll be highlighting all of the sales products we have available to help you grow your digital revenue! Mark your calendars for Wednesday, March 20th at 1 p.m. EST. Get your invite here!

We'll be joined by Jarrett Shaffer of VuePoint Advertising who will discuss effective ways to build & sell branded content campaigns, and talk about what revenue opportunities are working for local media companies. In addition, we'll hear from publishers who are successfully selling & renewing content marketing campaigns.

Brands want to stand out, and publishers are the perfect partners to help lift a brand by distributing content to their audiences. We are here to help you strategize and train your sales team on branded content best practices. Our 2024 sales product offerings include:

  • Custom Content. Custom Content is a step above ads because it connects with the audiences by providing relevant information they want to consume. Provide a path for your advertisers to inform, educate and engage  with your audiences with a custom article or series.

  • Turnkey Content Series. Our turnkey branded content lifestyle series are designed for publisher partners and retailed to brand clients as exclusive sponsor opportunities. With engaging verticals in health, finance, home, travel, cannabis and more, our lifestyle series are a great fit for a multitude of advertisers. The weekly articles fall into four content categories within each series designed to meet the needs of advertisers while also engaging audiences.

  • Series Video. The branded content written series are also available as video series. We've created turnkey branded content video series in legal, finance, education, technology and more.

  • Feature Video. Turn any text into a short video in minutes! Take your client's origin story, daily specials, featured hometown hero, newest home listing, or favorite products into a quick video built for sharing through email, social or across your networks. Utilize's AI powered script writing technology to get sales ideas built in seconds.

We'll also hear from publishers who are successfully using our sales products to build revenue for their local media organization. Don't miss this great opportunity to network with other sales professionals and learn what is working for them.


The Meta Branded Content Project is designed through a strategic partnership between the Meta Journalism Project, Local Media Association and the Local Media Consortium to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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