An effective video marketing strategy is essential for local news organizations, and we're here to help you unlock additional revenue streams through branded content opportunities. We are excited to announce new tools designed to help sell our branded content videos thanks to our friends at VIDEOBOLT.com.
Local advertisers know the importance of video storytelling, but they need your help to show them what makes an effective video. Video is what consumers want, so local advertisers are looking for ways to deliver. As a local media company, you are in the perfect position to create, distribute and monetize video content.
If your local media company is looking for a short-form video solution, we have you covered! The Branded Content Project has partnered with VIDEOBOLT.com to create turnkey lifestyle video series, mirroring what we've done with our lifestyle text-based content. We have six lifestyle video series that produce one 30-second video per week for $300 a month - a great deal! Check out the sample below.
The series are: Healthy Habits, Legalese Please, Money Matters, Schooled, Tech Time, and The Listing. These turnkey series can be sponsored by local advertisers in your market. You can also use the videos to fill newsletters and special sections.
To help you sell sponsored video packages, we have created a sales deck for each series that explains what the content is about, the types of topics that are covered weekly, and package details. Download below!
VIDEOBOLT.com has other tools to help you efficiently deliver custom videos to your advertisers and clients. The first is the custom video sales deck, which includes video use cases for advertisers, types of videos offered, and details on production and distribution. Learn more here, and download the deck below!
To make things even easier, VIDEOBOLT.com has also created a content plan form through its AI technology. Use the form to create a sample content plan to help sell video packages to your advertisers. After you complete the form, VIDEOBOLT.com's editorial team will write a sample 12-week video content plan designed specifically for the advertiser, along with scripts for sample 15-second and 30-second commercials. You will receive the plan in one business day!
Need some more help? Check out the recordings from our Video Sales Boot Camp, and then reach out and let us know how we can get you started.
The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Meta Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.
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