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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Branded Content Project announces BIPOC cohort participants
Thirty-three Black, Indigenous and people of color media outlets have been selected to participate in the Branded Content Project's Sales...

Liz Hayes
Mar 9, 20212 min read
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Branded Content Project partners with VOMO on cause marketing product
The Branded Content Project has partnered with VOMO, a leading technology provider in volunteer management, to activate local media...

Liz Hayes
Mar 2, 20213 min read
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Branded content on the street: revenue themes and strategies
The Branded Content Project team hears the same two questions when talking with publishers, broadcasters and media operators from across...
Julia Campbell
Feb 16, 20213 min read
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Branded Content Project launches OTT/CTV video product
Whether it's watching the evening news, getting up early for Saturday morning cartoons or cozying up with the family for a Friday night...

Liz Hayes
Feb 9, 20213 min read
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In a tough year, branded content was an effective revenue generator for local media
To remain vital during a global pandemic, successful local media organizations learned to pivot, adapt and innovate.

Liz Hayes
Jan 31, 20215 min read
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New York Amsterdam News Secures $100K Active Aging Sponsorship
Once Penda Howell, vice president of advertising and sales at the New York Amsterdam News, became aware of the vast benefits of branded...

Liz Hayes
Jan 25, 20213 min read
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Branded Content Project announces applications open for BIPOC publishers bootcamp
The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today...

Liz Hayes
Jan 20, 20214 min read
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The powerful revenue potential of combining content and sales
When it comes to branded content, it’s crucial that both sides of the building come together.
Julia Campbell
Jan 17, 20212 min read
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There is revenue under this tent! 5 ways to get involved with branded content
To start the year off, we'd like to offer five ways to get involved with branded content.
Julia Campbell
Jan 11, 20213 min read
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The Storytelling Soapbox: tackle these three things now
We want to show you the simple path to new revenue in the new year for your local media team. You need to tackle 3 things to get started.
Julia Campbell
Jan 3, 20213 min read
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Get your #brandedbadge!
Over the past two years, the Branded content project has immersed itself with content marketing teams from 35 local media companies....
Julia Campbell
Dec 14, 20202 min read
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Branded Content Project and Borrell Discuss Key Takeaways From New Content Marketing Report
The upcoming year is expected to be a breakout year for the use of content marketing by small and medium businesses, which will lead to a...

Liz Hayes
Dec 10, 20202 min read
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Frequently Asked Questions
Get answers to your questions about selling our products

Liz Hayes
Dec 9, 20205 min read
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Branded Content Project Releases Research on State of Content Marketing in 2020
Data by Borrell Associates shows that, in spite of challenging times, branded content remained steady NEW YORK, Oct. 27, 2020 – The...

Liz Hayes
Dec 8, 20204 min read
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The Branded Content Project Begins Premier Group Phase
Group gives outlets the opportunity to increase revenue but offers a way to share experiences and best practices
liz9524
Dec 7, 20202 min read
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The Branded Content Project Calls For Publishers to Join Premier Group
In order to best serve the local media industry, The Branded Content Project is offering a unique opportunity for publishers who’d like...
liz9524
Dec 6, 20201 min read
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Preview Our Sponsored Lifestyle Series
The Branded Content Project provides ten core turnkey lifestyle series that consist of weekly articles that have been planned and vetted...

Liz Hayes
Nov 30, 20204 min read
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New INMA report explains why branded content fits today’s advertising moment
DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...
Paul Smith
Oct 1, 20203 min read
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LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center
New York, Sept. 15, 2020 – The Local Media Consortium and the Local Media Association, two of the local media industry’s most innovative...
Paul Smith
Sep 14, 20203 min read
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Branded Content Innovation Mission: Making the Aspirational Attainable
How significant can this revenue stream become for media organizations?
Julia Campbell
Dec 30, 20191 min read
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