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The Branded Content Project Calls For Publishers to Join Premier Group

In order to best serve the local media industry, The Branded Content Project is offering a unique opportunity for publishers who’d like to increase their fourth quarter revenue and secure 2021 revenue through a turnkey branded content series.

The Branded Content Project is offering sales support, education and audience products at no cost to publishers thanks to funding from the Facebook Journalism Project, the Local Media Consortium and the Local Media Association.

During this test period, publishers will receive a lifestyle content series designed to connect brands with engaged local audiences called Active Aging. A content calendar, sales presentation, email scripts and sales training will be provided to assist sellers.

The Branded Content Project will provide participants with all materials to present and secure new advertisers with no upfront expense. Publishers will have the opportunity to learn from each other and share success stories throughout the process.

Ten turnkey products, sales tools, training and an e-commerce platform will be released in full to the local media industry in January of 2021.

If you’d like to join the Premier Group or would like more information about The Branded Content Project, reach out to General Manager Julia Campbell at:

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