Liz Hayes
Close end-of-year sales with our holiday content playbook
The holiday season is quickly approaching, and it is our job to help our local advertisers with their end of year strategies. We want to...
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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
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Track 1: Quiz 2
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Liz Hayes
- Oct 31, 2022
- 4 min
Case Study: AL DIA's unique formula for success includes thinking outside the box
October's Big Branded Call was the perfect platform for Martin Alfaro ™️ and Alaitz Ruiz-Arteagoitia of AL DÍA News Media to show off...
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Liz Hayes
- Oct 24, 2022
- 2 min
Take our Q3 virtual sales bootcamp
The Meta Branded Content Project recently wrapped up a four-week sales bootcamp highlighting lucrative content sales strategies that will...
79 views0 comments
Liz Hayes
- Oct 17, 2022
- 4 min
Case Study: Masthead Maine gets creative with branded content campaigns
The sales force at Masthead Maine was prudent to allow their local credit union client to open up about his passions. It led to an...
116 views0 comments
The Branded Content Project
- Oct 12, 2022
- 1 min
Creative content revenue strategies on the next Big Branded Call
We are eager for this month's Big Branded Call featuring some of the most creative digital sales professionals we know from AL DÍA News...
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Liz Hayes
- Oct 10, 2022
- 1 min
Win more sales with upcoming video-focused sales bootcamp
Having an effective video marketing strategy as a local news organization is absolutely critical. We are here to help you create new...
180 views0 comments
Liz Hayes
- Sep 29, 2022
- 1 min
Free holiday content series available for download
The leaves are just starting to change colors, but we are already thinking about the cooler days ahead and the festive holidays that come...
230 views0 comments
Liz Hayes
- Sep 19, 2022
- 2 min
Branded Buzz: Climb the LADDER
In this week's Branded Buzz, we get golden advice from Peter Lamb, president of Lamb Consulting who explained why sales representatives...
58 views0 comments
Liz Hayes
- Sep 7, 2022
- 2 min
Research: How local media organizations can help advertisers (Part 3 of 3)
We know that local advertisers are spending money on content marketing ($80 billion this year) and that two out of three SMBs are making...
62 views0 comments
Liz Hayes
- Aug 30, 2022
- 2 min
Research: Video is local media's domain (Part 2 of 3)
Last week we learned all about which SMBs are using content marketing as a tool to connect meaningful storytelling with consumers (see...
96 views0 comments
Liz Hayes
- Aug 22, 2022
- 2 min
Research: Why SMBs are using content marketing & other insights (Part 1 of 3)
Recently the Meta Branded Content Project sought out the experts from Borrell Associates for new research on content marketing in the...
102 views0 comments
The Branded Content Project
- Aug 5, 2022
- 2 min
A guide of sponsors to target this September
September brings the unofficial start to autumn, when scorching summer days end with cooler evenings, and the changing leaves draw...
87 views0 comments
Liz Hayes
- Jul 29, 2022
- 2 min
New training videos break down how to sell our lifestyle series
You're interested in selling branded content, you've taken the Branded Badge Certificate Program, but now how do you actually start...
191 views0 comments
Liz Hayes
- Jul 20, 2022
- 2 min
Join our next sales bootcamp for branded content growth
We're looking for local media professionals interested in gaining valuable insight on successfully selling branded content to join our...
324 views0 comments
Liz Hayes
- Jul 18, 2022
- 1 min
Catch our Big Branded call for content marketing insights
Two years ago, savvy local businesses put priority on getting their story out – which often included how they were handling the pandemic....
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Liz Hayes
- Jun 29, 2022
- 2 min
Branded Buzz: Sales advice for the second half of 2022
On our last Big Branded call, Consultant Peter Lamb offered some great advice for sales representatives to take and run with as we head...
73 views0 comments
Liz Hayes
- Jun 17, 2022
- 3 min
New series subscription model benefits media outlets
We have a big announcement from Distributed Media Lab, our content and technology fulfillment partner, that will be a benefit to media...
132 views0 comments
Liz Hayes
- Jun 6, 2022
- 4 min
Check Out DFW drives revenue with real estate branded content & local recommendations
Having a great content strategy combined with sponsorship revenue to support it leads to a winning website like Check Out DFW. On our Big...
120 views0 comments
The Branded Content Project
- May 24, 2022
- 2 min
Hot content to pitch to local sponsors this summer
Summer is one of the busiest spending seasons. Americans spend more during the summer than both the spring and fall, and many will be...
78 views0 comments
Liz Hayes
- May 16, 2022
- 4 min
Boost revenue with branded content advertiser videos
A January 2022 report from Reportlinker shows that by 2026, video will account for an eye-popping 89% of all mobile data traffic....
179 views0 comments
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