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Audience Products
10 turn-key branded content solutions designed for publisher partners and retailed to their brand clients as exclusive sponsor opportunities.
Track 1: Quiz 2
Track 1: Quiz 2
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Register for the branded content sales sprint
Attention local media sellers! Are you ready to take your custom content sales to the next level? Don’t miss out on our upcoming free...

Liz Hayes
Oct 21, 20241 min read


Sponsorship Sprint: Media Leaders Share Groundbreaking Strategies for Driving Revenue Through Creative Partnerships
Four creative media executives shared their innovative strategies for creating impactful sponsorship and branded content partnerships in...
Julia Campbell
Oct 16, 20244 min read


Learn from Denver Post's director of digital sales on the next Big Branded Call
Mark your calendars for the next Big Branded Call on Wed. Oct. 16th at 1 p.m. EST, where we'll hear from Denver Post Media's Director of...

Liz Hayes
Oct 8, 20241 min read


Engage Local Audiences with Targeted “Tip of the Month” Sponsorships
Tip of the Month , is a powerful custom content sales product designed to connect advertisers with your audience while positioning them...

Liz Hayes
Oct 1, 20243 min read


You need a comprehensive content marketing strategy - here's why
The content marketing industry is growing at a rapid clip. Here’s why publishers’ sales teams need a complete, comprehensive marketing...

Caitlin Hendee
Sep 30, 20243 min read


Advertising Strategies From Nonprofit News Org Arizona Luminaria
Recently, Irene McKisson , co-founder of Arizona Luminaria , a nonprofit news organization, joined the Branded Content Project’s Big...

Liz Hayes
Sep 16, 20243 min read


Free Gift! The Holiday Collection is available to fill your special sections
Download our free holiday collection for special sections.

Liz Hayes
Sep 5, 20241 min read


How Tip of the Month can build 2025 revenue on the Big Branded Call
We're rolling out Tip of the Month, and providing strategies to increase revenue on the Big Branded Call.

Liz Hayes
Aug 28, 20241 min read


Best practices for mastering branded content sales presentations
Delivering a persuasive and impactful sales presentation requires careful planning and execution. Whether you're presenting branded...

Liz Hayes
Aug 22, 20245 min read


Join the Branded Content Workshop and elevate your video sales
Register for the Branded Content Workshop

Liz Hayes
Aug 19, 20242 min read


How Gannett's GET Creative studio approaches branded content
Discover how Gannett's GET Creative brand studio approaches content marketing.

Liz Hayes
Aug 12, 20244 min read


Mission driven news organization AZ Luminaria on the next Big Branded Call
Join the next Big Branded Call featuring AZ Luminaria

Liz Hayes
Aug 5, 20241 min read


Find all of our Big Branded Calls in one place
Find out how to access our archive of Big Branded Calls from the Branded Content Project

Liz Hayes
Jul 29, 20241 min read


Done! Use our branded content checklist to streamline your sales strategy
Use our branded content sales checklist to streamline your sales strategy

Liz Hayes
Jul 16, 20242 min read


NEW TRAINING: Download 12 branded content crash course videos for your sales team
The Branded Content Project's branded content crash course video sales training is ready for download

Liz Hayes
Jul 2, 20241 min read


Learn from USA Today's brand studio creative director on the next Big Branded Call
Join the free Big Branded Call to learn from GET Creative's creative director.

Liz Hayes
Jul 2, 20241 min read


How nonprofit news organization The Texas Tribune monetizes branded content
How nonprofit news organization The Texas Tribune earns revenue through branded content

Liz Hayes
Jun 5, 20242 min read


Sales decks, content calendars & more tools to sell branded videos now
Sales tools to help you sell branded content videos

Liz Hayes
May 29, 20242 min read


Empowering local, diverse media: A case study of phase one of The Exchange
A case study highlights Phase One of The Exchange, a joint collaboration between Deloitte & Black-owned local media

The Branded Content Project
May 22, 20241 min read


Rediscover our turnkey sales products & custom content opportunities
The Branded Content Project is here to help local media organizations by increasing audience engagement and revenue, while providing a...

Liz Hayes
May 15, 20241 min read
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