When's the last time you received a handwritten thank you card in the mail? Wouldn't it be lovely to bring back this trend? In this week's Branded Buzz, Peter Lamb of Lamb Consulting explains how writing a thank you card to a potential client after a sales pitch is a great way to be memorable and close the deal.
He also explains why you, as a seller, need to be at the table when the conversation about your offering continues after the pitch.
"Because I would never trust anybody else to do the presentation as well as you did," Lamb said.
You have the passion and expertise on the solution your media outlet can provide to the advertiser. Make sure you're a part of those continuing conversations.
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The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.