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  • Writer's pictureLiz Hayes

The Branded Buzz: Corporate Social Responsibility and Branded Content

Ninety percent of consumers say they want companies to tell them how they are supporting causes and making a difference. This is why it’s crucial for corporate responsibility or CSR to be part of your branded content initiative.

This week's Branded Buzz features Rachel Watkins, Senior Marketing Manager at Belo Media Group. Watkins has spent the last several years working on branded content for the Dallas Morning News and FWD>DFW.

"Consumers expect businesses to invest in their communities and beyond, making civically minded and socially responsible companies the ideal partners for branded content," Watkins said. "When a brand’s messaging is based on things that really matter, audiences pay attention. It’s a shift from ad interruption to ad attraction."

Want to see The Branded Buzz in your inbox each week? Sign up here! Need more help or want access to our turnkey lifestyle series, Branded Badge Certificate training or one-on-one support? Contact us at


The Branded Content Project is designed through a strategic partnership between the Local Media Association, the Local Media Consortium, and the Facebook Journalism Project to help facilitate additional growth, engagement, and revenue success for more publishers of all shapes and sizes.

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